B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Adrenalin Drops The ‘Media’ In Rebrand
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Adrenalin Drops The ‘Media’ In Rebrand
Media

Adrenalin Drops The ‘Media’ In Rebrand

Staff Writers
Published on: 9th June 2016 at 4:37 PM
Staff Writers
Share
2 Min Read
SHARE

Sydney-based digital agency Adrenalin Media has dropped the ‘media’ from its name, rebranding as Adrenalin.

The name change comes as the agency – now in its 12th year – looks to better reflect the modern conversations being had with clients around customer engagement, brand advocacy and clever ideas; rather than anchoring a discussion on digital “media” as a channel per-se.

Adrenalin_Logo

Bernie Johnson, director of Adrenalin said: “When Adrenalin started twelve years ago, the digital landscape was radically different and people talked about ‘digital media’ and ‘new media’. Now, with channel ubiquity and the blurring-of-lines in how customers and brands engage, the word ‘media’ is less relevant.

“It’s kind of like the Amber Heard & Johnny Depp split – the writing’s been on the wall for a while”.

In conjunction with its simplified name, Adrenalin has also undergone a rebrand that includes a new logo and website.

The name and brand refresh come in a year of growth for the 35-strong agency which has made five new hires and three senior promotions since the start of the year.

Rajeev Kumar, Adrenalin’s creative director explained: “Shortening the agency’s name was only the first step towards creating an entirely new brand experience; one that encompasses who we are, what we do, and carries with it our mantra of being bold, simple and progressive.

“The brand’s visual identity is led by a redesigned logo that strips away the over-styled complexities of the past. Utilising a classic typeface and a completely monochromatic colour palette, the new logo stands proudly on its own, and alongside the amazing work the agency produces.

“The modern aesthetics is carried through to the entire suite of brand assets, including the new Adrenalin website, where the brand is brought to life through timeless design and cutting-edge interactivity.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: adrenalin, adrenalin media, STW Group
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?