Adobe today announced that Adobe Audience Manager, the company’s data management platform (DMP), part of Adobe Experience Cloud, has been recognised as a Leader in “The Forrester Wave™: Data Management Platforms in Asia Pacific, Q3 2019” report by Forrester Research, Inc.
In this Forrester Wave™ report for Asia Pacific, Adobe Audience Manager is named as one of only two leaders, receiving the highest score possible in the product flexibility, product vision, execution road map, market approach, past performance, partner ecosystem, revenue, regional footprint as well as data management and protection criteria.
“Adobe amplifies marketers’ data capabilities in a broad ecosystem,” stated Forrester in its Data Management Platforms in Asia Pacific report.
“In addition to native integrations with Adobe Experience Cloud, Audience Manager has dozens of server-to-server integrations with third-party tools for broader marketing purposes.
“Audience Manager helps customers in [Asia Pacific] leverage their first-party data and actively facilitate second-party data exchanges.”
Adobe Experience Business APAC senior director Steve Hammond said: “Brands in Asia Pacific are increasingly understanding the importance of data-driven marketing.
“APAC has some of the highest customer expectations in the world, and delivering memorable personalised experiences in the moment has become critical for many brands’ success.
“APAC brands today understand the need for a Customer Experience Management partner.”
“Adobe Audience Manager has established itself as the most comprehensive solution for managing data from across systems for a real-time view of the customer, while also acting as a hub to create a universal customer intelligence and audience activation platform for enterprises around the globe,” said Hammond.
Adobe Audience Manager is an industry-leading DMP that helps brands accelerate Customer Experience Management by creating and activating high-value audiences on any device or channel.
By consolidating audience information from all available sources, Adobe Audience Manager empowers brands to build unique audience profiles to identify the most valuable segments to leverage across digital marketing channels.
Through seamless integrations across Adobe Experience Cloud brands can leverage their entire marketing stack and go beyond limited, media-based integrations.
Adobe Audience Manager has nearly doubled its customer base from 2016 to 2018, and current APAC customers include Nine, MG Motor, Asia Miles, Circles Life and TEG Analytics.
As Master Chef prepares to launch back onto screens on Monday 19th April, B&T had the opportunity to speak to the show’s hosts, food critic Melissa Leong and chefs Jock Zonfrillo and Andy Allan, who won the show’s fourth season. The three judges first appeared on last year’s Masterchef: Back To Win, which saw returning contestants […]
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]