Computer software giant Adobe has released a student-focused, five-part mockumentary social content series as part of its back-to-school campaign for Adobe Creative Cloud.
The series, dubbed ‘Shortcut To’, profiles five unlikely characters on their journey to becoming a social media influencer while taking as many shortcuts along the way as possible.
Each spot includes useful yet unconventional mini-tutorials on how to use key Adobe Creative Cloud features.
The series includes tongue-in-cheek tips like ‘how to go to Paris without leaving your bedroom’, ‘how to craft a dope #fitspo video’ and ‘how to Photoshop yourself into an explosive moment’.
Joyce Neo, marketing manager for Adobe’s student segment, said the series was designed to engage, entertain and introduce a student audience to key apps and features within Adobe Creative Cloud in a humorous and entertaining way.
“So far, we’ve seen success on social media channels such as Facebook, where there has been extremely positive sentiments and huge engagements,” she said.
Creative agency: For The People
Production company: De Republica
Director: Kacie Anning
Creative directors: Jordana Johnson and Jason Little
Writers: Jordana Johnson, Claire Bracken and Nicholas Carolan
Designers: Jason Little, Pete Conforto and Trenette Ha
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