Adobe Launches Mockumentary Series On Social Media Influencers

Adobe Launches Mockumentary Series On Social Media Influencers
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Computer software giant Adobe has released a student-focused, five-part mockumentary social content series as part of its back-to-school campaign for Adobe Creative Cloud.

The series, dubbed ‘Shortcut To’, profiles five unlikely characters on their journey to becoming a social media influencer while taking as many shortcuts along the way as possible.

Each spot includes useful yet unconventional mini-tutorials on how to use key Adobe Creative Cloud features.

The series includes tongue-in-cheek tips like ‘how to go to Paris without leaving your bedroom’, ‘how to craft a dope #fitspo video’ and ‘how to Photoshop yourself into an explosive moment’.

Joyce Neo, marketing manager for Adobe’s student segment, said the series was designed to engage, entertain and introduce a student audience to key apps and features within Adobe Creative Cloud in a humorous and entertaining way.

“So far, we’ve seen success on social media channels such as Facebook, where there has been extremely positive sentiments and huge engagements,” she said.

CREDITS

Creative agency: For The People

Production company: De Republica

Director: Kacie Anning

Creative directors: Jordana Johnson and Jason Little

Writers: Jordana Johnson, Claire Bracken and Nicholas Carolan

Designers: Jason Little, Pete Conforto and Trenette Ha

 

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