Adobe Introduces Lightroom CC Cloud Photography Service

Adobe Introduces Lightroom CC Cloud Photography Service
SHARE
THIS



Adobe today announced the all-new Adobe Photoshop Lightroom CC cloud-based photography service. Launched over a decade ago, Lightroom became the industry’s leading desktop application for editing and organising photography.

Now in an increasingly mobile-centric world, and with major improvements in smartphone cameras, Lightroom is transforming digital photography again. Built for professionals and enthusiasts, the new Lightroom CC fulfils the demands of today’s photographers for a more accessible, cloud-based photography service for editing, organising, storing and sharing their photos from wherever they are.

Featuring a streamlined user interface, Lightroom CC enables powerful editing in full resolution across mobile, desktop and the web. With Lightroom CC, photographers can make edits on one device and automatically synchronize their changes everywhere. Lightroom CC makes organizing photography collections easier with features like searchable keywords that are automatically applied without the hassle of tagging. And Lightroom CC makes it simple to share photos on social media.

“As the leader in digital photography, today Adobe is unveiling Lightroom CC, our next generation photography service,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Lightroom CC answers photographers’ demand for a deeply integrated, intelligent, cloud-based photography solution.”

Key Lightroom CC Capabilities Include:

The most powerful image editing technology: Built on the same imaging technology that powers Photoshop and Lightroom, Lightroom CC offers a new streamlined interface with easy-to-use sliders, presets and quick adjustment tools.

Edit anywhere: Lightroom CC allows photographers to edit full-resolution photos anywhere – on mobile devices, desktop or the web. Edits made on one device are automatically synced across devices for anywhere access.

Worry free back-up, cloud storage: Lightroom CC has scalable storage options for safe and secure back up of full- resolution photos – including raw files.

Powered by Adobe Sensei: Adobe Sensei’s machine learning technology automatically applies searchable keywords to objects in photographs – making organisation in Lightroom CC effortless.

Built-in sharing tools: Lightroom CC makes it easy to share photos directly via social media and to create custom Lightroom web galleries that can be shared via link. Photographers can also share their work through new Adobe Portfolio integration with Lightroom CC.

Updated award-winning mobile and web experiences:

Lightroom CC for mobile on iOS: Built-in search functionality powered by Adobe Sensei, keyword support, hierarchical album support, an enhanced iPad app layout and iOS 11 files support.

Adobe Introduces New Lightroom CC Cloud Photography Service

Lightroom CC for mobile on Android: Tablet support and a local adjustments brush, along with the same built- in search functionality, keyword support and hierarchical album support as seen in the iOS app.

Lightroom CC for web: Ability to create and manage a public gallery page, as well as enhanced integration with Adobe Portfolio, which enables subscribers to easily import collections and publish their best shots to a customised Portfolio website in just a few clicks.

Updates to Adobe Photoshop Lightroom Classic CC

Major updates to Lightroom Classic CC, previously known as Lightroom CC, include an enhanced Embedded Preview workflow that enables users to scroll through large sets of photos to select a subset of images significantly faster than before. Lightroom Classic CC also features new editing capabilities, including a new Color Range and Luminance Masking functionality that enables users to apply precise edits. As contrasted with the cloud-centric, anywhere workflows of Lightroom CC, the new Lightroom Classic CC continues to focus on a more traditional desktop-first workflow with local storage and file and folder control.

Availability, Plans and Pricing

The all-new Lightroom CC is available across three photography plans:

For photographers that want an all-in-one plan that offers the full benefits of the Lightroom CC service plus the transformative power of Photoshop, the Creative Cloud Photography plan with 1 TB includes Lightroom CC, Lightroom for mobile and web, Photoshop CC, Adobe Spark with premium features, Adobe Portfolio, and 1 TB of cloud storage ($19.99/month, but available at $14.99/month for the first year for existing Creative Cloud Photography customers).

Lightroom CC has also been added to the existing Creative Cloud Photography plan with an additional 20 GB of storage to help users get started on the new service. This plan remains at $9.99/month and includes Lightroom CC, Lightroom for mobile and web, Lightroom Classic, Photoshop CC, Adobe Spark with premium features, Adobe Portfolio, and 20 GB of cloud storage. Creative Cloud All Apps members also have access to the new Lightroom CC service.

The all-new Lightroom CC plan addresses the needs of photographers who want a cloud-based photography service for editing, organising, storing and sharing their photos from wherever they are, and includes Lightroom CC, Lightroom for mobile and web, Adobe Spark with premium features, Adobe Portfolio, and 1 TB of cloud storage ($9.99/month).

For those who are truly mobile and don’t require a desktop photography solution, the Lightroom Mobile plan for iOS and Android is available with 100 GB ($4.99/month).

Please login with linkedin to comment

Adobe Max 2017 lightroom

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]