Adobe Introduces New Capabilities For Email Marketers

Adobe Introduces New Capabilities For Email Marketers

Adobe has unveiled new email innovations that help brands lead with experience and avoid adding to the noise of the inbox.

Adobe Campaign in Adobe Marketing Cloud, part of Adobe Experience Cloud, enables marketers to send hyper-personalised, engaging emails based on customer knowledge and interactions.

Adobe Campaign’s new capabilities and innovations from its labs enable email marketers to predict the best images for emails, predict customer churn and create multilingual campaigns.

The new capabilities also include dynamic reporting, which presents actionable data in real-time and visualises email campaign insights that don’t require a data science background; and 18 new out-of-the-box email design templates.

Stephan Dietrich, vice president of Adobe Campaign, said: “As brands continue to embrace email marketing as a pivotal component to build delightful, holistic experiences, many struggle with meeting customers’ heightened demands.

“Our new email innovations further cement our leadership in helping enterprises provide beautiful, compelling emails that enhance customer relationships, brand awareness and ultimately sales.”

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