Adobe today unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud.
The industry’s most advanced cloud-native solution or digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes – and go live with dynamic and personalized content and experiences in just a few weeks, not months as is industry standard today.
In the experience economy, every business must be a digital business. With solutions for data and insights, content and personalization, customer journey management, commerce and advertising, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size.
“Adobe Experience Manager as a Cloud Service supercharges organizations’ ability to create, manage and deliver more campaigns, digital assets and experiences faster than ever before,” said Loni Stark, senior director of strategy and product marketing at Adobe. “It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools, but need more simplicity and flexibility to support their changing business models.”
“When the opportunity arose to become an early adopter of Adobe Experience Manager as a Cloud Service, we jumped at the chance due to the scalability of the offering,” said Ben Snyder, IT Product Owner at UnderArmour. “Integration has been seamless. Already our digital asset manager is running on cloud service and the time to upload our new season assets has been massively reduced.”
“Becoming an early adopter of Adobe Experience Manager as a Cloud Service was incredibly attractive to us,” added Steve Schultz, Head of Marketing Technology at Esri. “Instead of dealing with large-scale deployments of software updates to our site, Adobe Experience Manager as a Cloud Service is constantly updating. We think this process of continuous integration offers huge benefits as the risk of errors occurring during deployments is far reduced.”
Managing large volumes of content across disparate teams, tailoring it for multiple touchpoints and personalizing content based on real-time data and insights are challenges brands face every day. Adobe Experience Manager as a Cloud Service is a modern, purpose-built application for experience management that integrates scalable, secure and agile content management (CMS), digital asset management (DAM), digital signage management and customer communication (CCM) applications. Adobe offers the only application with SaaS-like speed to value while being extensible and customizable to meet business needs.
Product Details & Benefits
Early results from mid-market to large enterprise companies using the application show a 50 percent faster ingestion time, a 40 percent increase in administrative efficiency, zero downtime resulting from regularly scheduled updates and an over 20 percent surge in author productivity. Moving to the cloud-native service provides Marketing and IT multiple benefits including:
- Faster time to value: Achieve a boost to content development as brands no longer have to develop bespoke customization for site experiences. Adobe Experience Manager as a Cloud Service delivers production-quality CMS and DAM environments in minutes. For example, new site experiences can be launched quickly and act as the foundation for future customer experience innovations.
- Cloud agility: With a current, scalable and accessible application, CIOs don’t have to worry about building in down-time to accommodate version upgrades and can rely on a production environment that is configured and constantly maintained to be consistent with Adobe’s standard security practices and controls.
- Experience optimization: Drive higher ROI by taking action based on real-time knowledge of the customer, while honoring users’ choice. For example, if previous purchases have shown a love for all things colored red and the customer has shown interest in an e-mail featuring coats, with Adobe Sensei, Adobe’s AI and ML framework, a brand can combine those insights to recommend red coats in order to help convert the sale. Additionally, Adobe Sensei enables brands to automatically tag images and videos so teams can focus on creative work – not manual tasks.
- Omnichannel experiences: Create and deliver experiences across any channel, device or app. Brands can focus on content that will resonate with key audiences and preferences, and use built-in Adobe Sensei capabilities to better ensure mundane tasks of adapting that content for different channels are automated. Teams can work simultaneously on multiple assets for multiple channels, saving valuable time on project management and device
Please login with linkedin to commentAdobe
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]