New data from Adobe shows majority of films are created using Premiere Pro (56 PER CENT), making it the most used software at Sundance Film Festival.
In a blog post, Adobe today announced their continued involvement in the 2020 Sundance Festival, in conjunction with the release of Productions on Premiere Pro.
The new Productions feature set for Premiere Pro was designed from the ground up with input from top filmmakers and Hollywood editorial teams.
Early versions of the underlying technology were battle-tested on recent films such as Terminator: Dark Fate and Dolemite is My Name. Special builds of Premiere Pro with Productions are being used now in editorial on films like David Fincher’s MANK.
The release of Productions allows large and complex projects to be divided into smaller pieces. Episodic shows can be grouped by season, making it easy to access other shows to retrieve title sequences and audio elements. Agencies can allocate a Production to each client, so they can quickly reference and retrieve assets from existing projects.
Adobe also announced the inaugural ‘Women at Sundance Adobe Fellowship’. The fellowship includes a $10,000 cash grant participation in a Sundance Institute Lab, and year-round mentorship from Sundance Institute staff and Adobe executives.
Adobe EVP and CMO Ann Lewnes, said: “Film has the power to shape culture, politics and social norms. But that can’t happen without a diverse set of voices. To help surface some of the best female filmmakers, Adobe created the women’s Fellowship with Sundance. A program that will empower women across diverse disciplines of filmmaking.
“I’m incredibly proud of the role Adobe is playing to advance the role of women in film. Kathryn Bigelow remains the only woman to ever win an Academy Award in the director category and, sadly, it won’t happen at the 2020 Oscars either. That needs to change and it won’t unless we help female filmmakers tell their stories.”
Sundance Institute executive director Keri Putnam added: “Sundance Institute has long been committed to championing, elevating, and supporting women filmmakers, and we’re enormously proud to deepen that commitment by partnering with Adobe in creating the groundbreaking Women at Sundance | Adobe Fellowship. At this critical moment, we must continue forging paths for women to succeed as storytellers who shape a more representative cultural landscape.”
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