The unprecedented effects of COVID-19 mean that industries, businesses, and communication models need to react at a record pace.
In response, ADMA, the Association for Data-driven Marketing and Advertising, today launched a 12- week marketing masterclass featuring Mark Ritson – in a virtual, available anywhere format.
Ritson, who spent almost 25 years as a marketing professor at some of the World’s top business schools, will offer marketers the opportunity to arm themselves with strategic and tactical tools required in the current challenging environment and beyond.
According to Andrea Martens, CEO of ADMA, “this is a unique time, with a greater need for marketers to innovate. It’s vital we adapt our thinking across the board in terms of revenue generation, product, pricing, distribution and customer engagement. “
ADMA, as the largest industry body for marketing & advertising, has always and continues to steadily focus on what will make the industry successful in the short term and long term. No matter how difficult the times.”
With industries being morphed as economic models disappear and reshape quickly, especially in light of Covid-19, marketing agility and ability will be tested.
It is in this environment that Ritson and ADMA agreed to team up and support the industry with this extensive course starting from $445+ GST for members.
A globally respected marketing educator and industry icon, Mark Ritson has taught marketing to MBA students at some of the world’s top business schools. Additionally, he has been a global consultant for the likes of LVMH, Westpac and Sephora.
“So many marketers are working from home at the moment and for the near future. That poses many challenges but also presents an opportunity for self-development. With no commuting time and a more flexible work day there is room for Australian managers to designate a few hours each week to advance their knowledge and become an even better marketer”.
The ADMA WFH (Working From Home) Marketing Masterclass is available to anyone, anywhere and is delivered virtually.
Ritson will run a Monday lunchtime virtual class on a key topic of marketing or branding. He will then set some extra resources in the form of podcasts, short videos and readings and return on the Thursday to discuss and debate each topic in a live session.
More details including a full course outline can be found online on the ADMA website: adma.com.au/wfhmarketingmasterclass