ADMA Partners With Ellipsis To Re-launch Loyalty & Retention Course

ADMA Partners With Ellipsis To Re-launch Loyalty & Retention Course
SHARE
THIS



Australian marketers will soon have access to world-class retention and loyalty marketing knowledge through the revamp of the Association for Data-driven Marketing & Advertising’s (ADMA’s) signature loyalty and retention course.

Loyalty and customer experience company Ellipsis has signed an exclusive licensing deal to bring The Loyalty Academy to the market via ADMA, with the first course starting next month.

The refreshed course has been developed by the global loyalty experts at the Wise Marketer Group and Ellipsis, and offers the world’s first formalised loyalty educational and training curriculum directly to Aussie marketers.

The new course has been updated to address the skills gap in customer engagement and marketing content and help the modern marketer navigate the increasingly complex world of customer experience, data, digital marketing, analytics and marketing technology.

All course attendees will receive their ADMA certification for completing the course and 10 credits towards their distinction as a Certified Loyalty Marketing Professional from The Loyalty Academy.

Ellipsis managing partner David Parsons said: “We are excited to work with ADMA to bring the Loyalty Academy curriculum to the market, providing Australian marketers with the best course content available, giving access to the latest thinking in retention and loyalty marketing by global and local experts.”

According to Mike Capizzi, Dean of The Loyalty Academy, “having a forum like ADMA, and a partner like Ellipsis, will enable the Loyalty Academy to bring professional loyalty education and certification directly to the Australian marketplace.”

Please login with linkedin to comment

Association for Data-driven Marketing & Advertising Bob Garfield Ellipsis The Loyalty Academy

Latest News

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]

The One Centre Launches Real Estate Agency Pello
  • Marketing

The One Centre Launches Real Estate Agency Pello

The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]

Fiverr And Selina Join Forces To Help Young Workers Always On The Move
  • Marketing
  • Technology

Fiverr And Selina Join Forces To Help Young Workers Always On The Move

Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit
  • Campaigns
  • Media

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit

Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]

Shopper Impact Launches Bringing Synchronised Campaigns To OOH
  • Advertising

Shopper Impact Launches Bringing Synchronised Campaigns To OOH

Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]

Modern payment technologies helping the retail industry unlock revenue
  • Opinion
  • Technology

Modern payment technologies helping the retail industry unlock revenue

In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]

Opinion

by B&T Magazine

B&T Magazine