Australian marketers will soon have access to world-class retention and loyalty marketing knowledge through the revamp of the Association for Data-driven Marketing & Advertising’s (ADMA’s) signature loyalty and retention course.
Loyalty and customer experience company Ellipsis has signed an exclusive licensing deal to bring The Loyalty Academy to the market via ADMA, with the first course starting next month.
The refreshed course has been developed by the global loyalty experts at the Wise Marketer Group and Ellipsis, and offers the world’s first formalised loyalty educational and training curriculum directly to Aussie marketers.
The new course has been updated to address the skills gap in customer engagement and marketing content and help the modern marketer navigate the increasingly complex world of customer experience, data, digital marketing, analytics and marketing technology.
All course attendees will receive their ADMA certification for completing the course and 10 credits towards their distinction as a Certified Loyalty Marketing Professional from The Loyalty Academy.
Ellipsis managing partner David Parsons said: “We are excited to work with ADMA to bring the Loyalty Academy curriculum to the market, providing Australian marketers with the best course content available, giving access to the latest thinking in retention and loyalty marketing by global and local experts.”
According to Mike Capizzi, Dean of The Loyalty Academy, “having a forum like ADMA, and a partner like Ellipsis, will enable the Loyalty Academy to bring professional loyalty education and certification directly to the Australian marketplace.”
Please login with linkedin to commentAssociation for Data-driven Marketing & Advertising Bob Garfield Ellipsis The Loyalty Academy
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]
Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth. Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team. Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]
VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]
Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]
Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]