The Association for Data-driven Marketing & Advertising (ADMA) has announced the launch of IQ for Business.
The innovative new offering that ensures businesses have the right skills within their team, allowing them to take full advantage of today’s evolving technology and data advances.
IQ for Business provides two key offerings: skills assessment and in-house training.
Skills assessment is the best way for businesses to identify the skills that they currently have and where they are lacking.
In-house training acknowledges where the team needs to be upskilled and brings customised learning to you, with relevant, accessible training delivered at your location, allowing your team to apply new skills faster.
Both offerings have been designed to assist companies of all sizes and can be customised to address specific business needs.
Richard Harris, managing director of IQ for Business, said: “Many businesses are undertaking a digital revolution; however, projects often fail due to the lack of people with the right skills to execute.
“Our skills assessment is the best way for businesses to prioritise their efforts on training in areas where it will provide the most value. We can then customise training to address the skills gaps.
“IQ for Business will evolve your business. While you could look to fix a skills shortage with new hires, a lack of highly-skilled people in the market makes hiring a challenge.