ADMA Announces Partnership With Arianna Huffington’s Thrive Global

ADMA Announces Partnership With Arianna Huffington’s Thrive Global
SHARE
THIS



The Association for Data-driven Marketing & Advertising (ADMA) has announced a partnership allowing the Marketing and Advertising industry access to Arianna Huffington’s Thrive Global platform.

Ms Huffington [feature image] launched Thrive Global with the express desire to improve the mental health and productivity for individuals and businesses worldwide. Arianna Huffington is the founder and CEO of Thrive Global, co-founder of The Huffington Post and author of 15 books.

Ms Huffington has been named in Time Magazine’s list of the world’s 100 most influential people and by Forbes as one of the most influential women in media. Ms Huffington said the business world was already in a mental health crisis before COVID-19, and this pandemic has only amplified the issue.

ADMA CEO Andrea Martens said: “In these extraordinary times of uncertainty, anxiety and stress, taking care of well-being is more important than ever. ADMA has identified that mental resilience, improvement in well-being and in productivity are paramount as we manoeuvrer through these times.”

Thrive Global was established with a mission to create a tangible asset that would help individuals, companies and communities improve their wellbeing and performance and unlock their greatest potential. It’s the world’s first behaviour change platform combining data, stories and actionable Microsteps that take individuals on a journey of well-being, sustainable healthy habits and improved performance both in their professional and private lives.

The platform is built on robust science and backed by powerful data – the perfect example of the power of data in action.

“As most organisations have a core marketing department, we believe offering access to Thrive Global is an ideal way to positively affect businesses across the country. Marketers are usually early adopters and can communicate action. By offering Thrive as a tool to marketers first, we believe it will positively impact the whole business,” added Martens.

The Thrive platform offers each individual a holistic solution that engages them through science, storytelling, and an exceptional user experience across four key journeys: Recharge, Fuel, Focus, Connect. It works through offering its users hundreds of science-backed Microsteps to help people develop long lasting healthy habits.

These steps are designed to be built upon and are referred to as too small to fail. It also offers Microlearning experiences providing users with deep dive resources on timely topics. People also have access to assessments allowing individuals to understand their journey and track their progress together with interactive tools allowing people to put the theory into action.

 

Please login with linkedin to comment

ADMA

Latest News

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

triple j Creates Festival Inspired Candle To Recreate The Unmistakeable Scents Of Moshpits And Mud
  • Marketing

triple j Creates Festival Inspired Candle To Recreate The Unmistakeable Scents Of Moshpits And Mud

As part of triple j’s Bright Side week, Drive hosts Hobba and Hing are transporting listeners back to a happy place with an exclusive festival scented candle! The aptly named ‘Feštïvâle’ by HØBBA & HIÑG (giving a truly hygge feel to the whole endeavour) is an elegant olfactory journey from opener to headliner – with one sniff of the nostrils you […]

Nestlé And Wunderman Thompson Address The Age-Old Question Of How To Eat A KitKat In New Campaign
  • Advertising
  • Campaigns

Nestlé And Wunderman Thompson Address The Age-Old Question Of How To Eat A KitKat In New Campaign

Nestlé is finally acknowledging the passionate debate swirling online about the correct way to eat a KITKAT. The ‘have a bite’ social campaign sees KITKAT jump in to respond to the many people proudly flaunting their innovative and somewhat intriguing approach to the correct KITKAT consumption method. Tear the pack, break off a finger, snap […]

Sunday TV Wrap: Big Night Of True Crime, And Also Young Talent Time
  • Media

Sunday TV Wrap: Big Night Of True Crime, And Also Young Talent Time

Last night, the Seven Network showed a number of true crime programs. 7News: The Disappearance of William Tyrrell had 689,000 viewers, while season two of Martin Clunes drama Manhunt: The Night Stalker had 447,000 and 440,000 viewers for episodes one and two respectively. The show was originally broadcast in the UK by ITV, and is based […]

by B&T Magazine

B&T Magazine
Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

VMO Launch “Open For Business,” A Generous Initiative To Support Small Businesses
  • Campaigns

VMO Launch “Open For Business,” A Generous Initiative To Support Small Businesses

Val Morgan Outdoor (VMO) has launched “Open for Business,” a campaign giving Australian small businesses the chance to win their share in $1m worth of outdoor advertising across the network. Small businesses have felt the full impact of the pandemic through forced closures and limited trading over the past 18 months. Given the role that […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Bereli & BCNA Launch Star-Studded Breast Cancer Awareness Campaign Via Piglet Studio
  • Campaigns

Bereli & BCNA Launch Star-Studded Breast Cancer Awareness Campaign Via Piglet Studio

Berlei together with partner Breast Cancer Network Australia (BCNA) has launched a new campaign “In support of you” to encourage all Australians to support those who are affected by Breast Cancer. Created by Piglet Studio and produced by Vandal, the campaign is set to Marcia Hines’s anthemic 70’s disco hit “YOU” and celebrates the joy […]

Grill’d Introduces ‘Righteous Burgers’ In First Ever Brand Campaign, Via The Monkeys
  • Advertising
  • Campaigns

Grill’d Introduces ‘Righteous Burgers’ In First Ever Brand Campaign, Via The Monkeys

Grill’d has launched its first major brand campaign, taking aim at evil with the help of a righteous burger vigilante. The campaign, developed by The Monkeys, part of Accenture Interactive, first aired on Saturday during the AFL Grand Final, featuring a fearless burger vigilante who boldly sticks up for what is right in an industry […]

“Absolute Chaos!” American Hosts Test Positive For COVID Live On Air!
  • Media

“Absolute Chaos!” American Hosts Test Positive For COVID Live On Air!

American panel show, The View, was thrown into chaos on Friday when two of the co-hosts discovered they had tested positive for COVID-19 during the filming of the show.  ‘Hot Topics’, a segment on The View, where the hosts share their thoughts and opinions on the latest political and pop culture news, became an awkward Q & A […]

James Warburton: Total TV Tells The Total Story
  • Opinion

James Warburton: Total TV Tells The Total Story

In this opinion piece, James Warburton, managing director and chief executive officer of Seven West Media says TV still has a very compelling story to tell to advertisers, despite the antiquated way it reports its numbers… It was more than 16 years ago, but I remember the day like it was yesterday. It was 8.35am […]

Opinion

by B&T Magazine

B&T Magazine
Melbourne Demons Versus Western Bulldogs Seven’s Biggest AFL Grand Final In Five Years
  • Media

Melbourne Demons Versus Western Bulldogs Seven’s Biggest AFL Grand Final In Five Years

Saturday’s AFL Grand Final brought in big numbers for the Seven Network as the Melbourne Demons beat the Western Bulldogs. It is the first time the Demons had competed in the premiereship for 57 years. As well as a big night for embattled Melbourne supporters, it was also a significant night for the Seven Network, […]

by B&T Magazine

B&T Magazine
WPP Fined $26 Million For Alleged “Bribery” & “Corruption” Dating Back Eight Years
  • Media

WPP Fined $26 Million For Alleged “Bribery” & “Corruption” Dating Back Eight Years

WPP has agreed to pay a $US19 million ($A26 million) fine to America’s Securities and Exchange Commission (SEC) relating to bribery allegations and accounting controls for its subsidiaries that include Brazil, China, India India and Peru. The offences pre-date the current management headed by CEO Mark Read, with some dating as far back as 2013. […]

by B&T Magazine

B&T Magazine
Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards
  • Media

Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards

  The Gourmet Traveller team has uncovered the best restaurants around the country to bring you the finalists for the 2022 Gourmet Traveller Restaurant Awards in the October issue of Gourmet Traveller, on sale today. Due to ongoing restrictions, The Gourmet Traveller Restaurant Award winners will be announced via a virtual announcement on October 24, […]

Spark Foundry Wins Voyages Indigenous Tourism’s Media
  • Media

Spark Foundry Wins Voyages Indigenous Tourism’s Media

Publicis’ Spark Foundry has been appointed to manage the media strategy, planning and buying responsibilities for Voyages Indigenous Tourism Australia, following a highly-competitive pitch. Owned by the Indigenous Land and Sea Corporation (ILSC), Voyages Indigenous Tourism Australia offers experience-based holidays in Australia’s most iconic wilderness locations, including Ayers Rock Resort in the Red Centre, Northern […]

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]