ADMA Announces Partnership With Arianna Huffington’s Thrive Global
The Association for Data-driven Marketing & Advertising (ADMA) has announced a partnership allowing the Marketing and Advertising industry access to Arianna Huffington’s Thrive Global platform.
Ms Huffington [feature image] launched Thrive Global with the express desire to improve the mental health and productivity for individuals and businesses worldwide. Arianna Huffington is the founder and CEO of Thrive Global, co-founder of The Huffington Post and author of 15 books.
Ms Huffington has been named in Time Magazine’s list of the world’s 100 most influential people and by Forbes as one of the most influential women in media. Ms Huffington said the business world was already in a mental health crisis before COVID-19, and this pandemic has only amplified the issue.
ADMA CEO Andrea Martens said: “In these extraordinary times of uncertainty, anxiety and stress, taking care of well-being is more important than ever. ADMA has identified that mental resilience, improvement in well-being and in productivity are paramount as we manoeuvrer through these times.”
Thrive Global was established with a mission to create a tangible asset that would help individuals, companies and communities improve their wellbeing and performance and unlock their greatest potential. It’s the world’s first behaviour change platform combining data, stories and actionable Microsteps that take individuals on a journey of well-being, sustainable healthy habits and improved performance both in their professional and private lives.
The platform is built on robust science and backed by powerful data – the perfect example of the power of data in action.
“As most organisations have a core marketing department, we believe offering access to Thrive Global is an ideal way to positively affect businesses across the country. Marketers are usually early adopters and can communicate action. By offering Thrive as a tool to marketers first, we believe it will positively impact the whole business,” added Martens.
The Thrive platform offers each individual a holistic solution that engages them through science, storytelling, and an exceptional user experience across four key journeys: Recharge, Fuel, Focus, Connect. It works through offering its users hundreds of science-backed Microsteps to help people develop long lasting healthy habits.
These steps are designed to be built upon and are referred to as too small to fail. It also offers Microlearning experiences providing users with deep dive resources on timely topics. People also have access to assessments allowing individuals to understand their journey and track their progress together with interactive tools allowing people to put the theory into action.
Please login with linkedin to comment
ADMALatest News
You Can Still Register For The 30 Under 30 Awards Live Stream!
You can now livestream 30 Under 30 & watch it in your jim-jams. Or, buy a ticket & watch it in person in your jim-jams.
Former oOH! Supremo Brendon Cook Joins Influencer Marketing Platform Vamp
The oOh! Media Founder and former CEO joins as independent board member
Should We End The Quest To Replace The Cookie?
Looking at the latest identity solutions being explored by the digital advertising industry, and whether seeking a single alternative to third-party cookies is actually a lost cause.
Asia MarTech Society Appoints Ken Ip As Chairman
The Asia MarTech Society (AMS) has appointed Ken Ip as chairman of its 2021–22 board of directors for a two year term. An award-winning marketing and brand communications strategist, Ip has previously held several senior roles, from corporate consulting to public affairs advisory, for leading multinationals and conglomerates. He is currently the group head of […]
Have You Submitted Your Nominations For B&T’s CMO Power List?
Does your CMO wear a power suit, possess impeccable hair & have an addiction to teeth whitening? Enter them here & now!
Australian Consumer Sentiment At 11-Year High
Apparently you haven't had things so good since 2010! Unless you're on the dole or work in the travel industry, that is.
Initiative Studio Launches ‘Taste Life On The Flip Side’ For Pernod Ricard Winemakers’ Brancott Estate
Pernod Ricard and Initiative Studio have launched “Taste Life on the Flipside” for Brancott Estate’s Winemakers’ newest wine varieties. The campaign idea had its genesis in 1975 when Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand. This was an iconic moment as it flipped a convention that said Marlborough was only […]
Mardi Gras Partnerships Have Raised Nearly $250,000 For The LGBTQI+ Community In 2021
Sydney Gay and Lesbian Mardi Gras has continued its programme of community grants and support funded by valued partnerships with ANZ, Google and Facebook Australia, and from the organisations own surplus, delivering a total of $248,000 to LGBTQI+ community groups for this year’s festival season. Three grants funds, the ANZ Community Grants, Google Parade Grants […]
Bundaberg Rum Brings The Pub Choir Back To Queensland Pubs
Who hasn't drunk half a bottle of Bundy in the blazing heat & not wanted to recite some Edgar Allan Poe or Lord Byron.
Selena Gomez Will Host Global Citizen’s ‘Vax Live: The Concert To Reunite The World’
International advocacy organisation Global Citizen will host VAX LIVE: The Concert to Reunite the World, a global special that aims to inspire vaccine confidence worldwide and help get the COVID-19 vaccines to everyone, everywhere. During the special, Global Citizen, will call on philanthropists and corporations to donate enough “dollars-for-doses” to vaccinate more than 27 million […]
Respect Victoria Launches New Campaign, ‘Pride, Respect, Equality’ Asking People To Respect LGBTIQ+ Family Members
Unsurprisingly, Israel Folau isn't the face of a new campaign calling for respect of LGBTIQ+ family members.
Uncle Tobys Initiates Brand Relaunch With ‘Oatervention’ Campaign Via Ogilvy
Is there nothing more warming for breakfast than a bowl of oats. Well, apart from a bacon sandwich and a whisky shot.
R/GA Study Reveals Brand Loyalty Crisis As 60% Of Aussie Customers Unlikely To Return For Repeat Purchases
Study finds "brand loyalty crisis" among consumers. Presumably not the addictive ones like booze, fags & greasy food.
Heineken Welcomes Reopening Of UK Pubs + Barbers With ‘Shear Genius!’ Activation, Via Coolr
Heineken unveils 'buy a pint, get a haircut' promo. Apparently, there's no 'mower 'round the pole' after the sixth one.
Completely Bonkers But Brilliant Bakery Ad Sees Sexist Gym Rat Turned Into Delicious Dough
This latest ad out of the Philippines proves that the madness is not exclusive to President Rodrigo Duterte.
Fremantle Media Launches Investigation Into Neighbours Set After Allegations Of Racism
Surely if Neighbours is truly a unique peek into Australian suburban life you'd have to expect a bit of racism?
Destination NSW Appoints Kathryn Illy As GM Of Consumer Marketing
Destination NSW has a new GM of consumer marketing who says Wilcannia & Taree may have to go into the "too hard basket".
JCDecaux Promotes Oliver Newton To Chief Sales Officer
JCDecaux promotes Oliver Newton to chief sales officer. Or, as the French would say, "directeur des ventes".
Tuesday TV Wrap: ABC’s Prince Philip Coverage Pulls Just Over 300,000 Viewers
The ABC's Prince Philip tribute confirms Australians would far prefer to watch lascivious dim bogans on Channel Nine.
A Cookin’ Colonel Becomes Instantly Cool In This Rappin’ Spot For KFC
Colonel Sanders proves there's still a place for Boomers in ads. Less so for poor old Mayor McCheese & the Hamburgler.
Clemenger’s Activation Agency Traffik Rebrands, Expands Service Offering
Traffik rebrands and expands service offering. Although B&T understands that doesn't include crystal healings or Reiki.
Papaya Secures Two New National Accounts
Fortunately for you, B&T's hasn't squeezed the insidious business buzzword "low hanging fruit" into this Papaya piece.
Jonny Cordony Promoted To Zenith’s Sydney MD
Jonny Cordony promoted to Zenith’s Sydney MD. Assumes Russell Crowe's Maximus Decimus Meridius pose for press photo.
30 Under 30: Channel Seven’s Ben Stavert On Social Media’s ‘Big Bang’
We're talking social media’s ‘big bang’. But not the prevailing cosmological model of the observable universe.
Giving Women A Voice: VMWare’s Heidi Savva On How The Tech Industry Can Support Women Leaders
B&T's chatting with VMWare's Heidi Savva. Well, to be fair we did most of the listening & attended to the tea making.
Has Australia Missed The Tech Boom (And How We Can Catch Up)
Have we missed the tech boom? After all, we did miss the electric car boom, green energy boom & vaccine rollout boom.
VERSA Launches “World-First” Website Delivering Hyper-Personalisation
This is promising a "world-first" which, admittedly, is something you don't read on B&T very often.
British Railway Passengers Mortified By Greyscaled Train Timetable Tribute To Prince Philip
Prince Philip has joined overpriced tickets, late running services & vile toilets on UK rail passengers' list of gripes.
The End Of Average: Why ‘Addressable Priming’ Is The Future
Here, Wavemaker's James Boardman talks addressable priming. Not so much talks but addresses it even.
Apple “Not Against Digital Advertising” Despite Privacy Crackdown: Tim Cook
Apple boss says he's not anti digital advertising. In fact, he'a all for whatever makes the company a shitload of cash.
