Sportswear giant Adidas has been dealt a huge reputational blow, with its global head of sports marketing being found guilty of fraud.
James Gatto (pictured above) was convicted of fraud by a federal jury in the US, after a year-long investigation into Adidas allegedly paying high-school basketball players and their families as a way of persuading them to go to schools where it was a sponsor.
According to a report in The Wall Street Journal, Gatto was found guilty of wire fraud, conspiracy to commit wire fraud in connection with the University of Louisville and wire fraud in connection with the University of Kansas.
An Adidas consultant has also been found guilty of two counts of fraud.
In a statement to the media, an Adidas spokesperson said: “We co-operated fully with the authorities during the course of the investigation and respect the jury’s verdict.
“We look forward to continuing to work with the NCAA and other stakeholders in a collaborative and constructive manner to improve the environment around college basketball.
“We have strengthened our internal processes and controls and remain committed to ethical and fair business practices.”
Adidas has declined to reveal how this will impact Gatto’s employment.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]