Sir David Martin Foundation a not-for profit organisation dedicated to helping young people in crisis, has appointed independent agency, Adhesive, to manage its 2019 proactive public relations.

The brief entails sourcing and appointing potential Ambassadors and driving awareness of the charitable activities undertaken by the Foundation specifically to publicise its annual fundraising event, Abseil for Youth.

This year Sir David Martin Foundation is excited to announce the addition of a new zip line to the event, which celebrates its 10th Anniversary raising funds for The Triple Care Farm Youth Withdrawal and Rehabilitation program.

Sir David Martin Foundation general manager Helen Connealy said, “Abseil for Youth is an exhilarating, annual event that helps us achieve the majority of donations. This year the addition of a new zip line challenge will entice even more to take part.

“However, we also want those who take part and those who donate to know exactly where and why these donations are so important. Working with Adhesive will help us strengthen this message amongst Australian consumers.”

Adhesive is an independent Agency with offices in Sydney, Auckland and London. Adhesive’s other clients include; The ICONIC, Sony Electronics Australia, Seek Australia & New Zealand, Los Angeles Tourism, Dyson Australia & New Zealand, Changi Airport Group, Allianz Partners New Zealand, Singapore Tourism Board, TripAdvisor and Jansz Tasmania.