Adhesive PR Extends Travel Arm With Another Win

Adhesive PR Extends Travel Arm With Another Win
SHARE
THIS



Independent consumer PR agency Adhesive PR has won the business for Allianz Global Assistance.

The one-year contract encompasses a full public relations programme including strategy, idea generation, strategic counsel, media relations, crisis communications and brand positioning.

Adhesive PR will be raising the profile of the company’s four major service categories including travel, automotive, health and home and property.

John Myler, CEO of Allianz Global Assistance commented: “Most people are aware of our parent company Allianz but few people have heard of Allianz Global Assistance and the assistance services we provide to millions of Australians across the country. We chose to work with Adhesive PR because of its unwavering knowledge of the media landscape, its crisis communications experience and its innovative approach to strategy and implementation.

“Everyone working with Allianz Global Assistance has a genuine passion for the business and a love for what we do – helping people. I saw this same passion and enthusiasm in Adhesive PR, which is why deciding to work with them was such an easy decision. We’re delighted to partner with such a strong and creative agency.”

Adhesive PR managing director Mike Maurice said: “There’s a big education job to be done so consumers can fully understand exactly what Allianz Global Assistance offers. From emergency medical assistance and travel insurance to automotive rescue and personal services, the company has an interesting but complex business model. Our task is to educate consumers on each of these areas so that they understand the importance of protection and why it’s needed.

“Allianz Global Assistance is a fantastic win for Adhesive PR as it gives the agency the opportunity to work across a number of different sectors including Travel, Automotive, Health and Home and Property. We’re looking forward to working closely with the team and generating excellent results over the next 12 months.”

Please login with linkedin to comment

Apple iPhone Diwali House of Arras Instagram ads Jules Hall

Latest News

Riding The CTV Wave: How Advertisers Can Cash In On The Video Revolution
  • Partner Content

Riding The CTV Wave: How Advertisers Can Cash In On The Video Revolution

A year of lockdowns and stay-home orders around the world has given consumers more time than ever before to watch all the video content that is currently available across the digital world. The popularity of CTV and OTT services is at an all-time high, as viewers embrace the flexibility and viewing habits they enable. “That […]

Partner Content

by B&T Magazine

B&T Magazine
Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]