Performance ad tech company Criteo now virtually reaches one billion internet users per month worldwide, and nearly three-quarters of all Australians, with personalised ads, according to the latest comScore MMX Report.
The findings, revealed in comScore’s MMX report, show Criteo ads reached 994 million users in September 2014, up from 924 million users in March.
In Australia, a total of 71% or 12.8 million users, were exposed to advertising through Criteo during September 2014, up from 63% in March. That makes Criteo’s reach significantly larger than the Google Search Network, which reaches 6.3 million users, and quickly gaining on the entire Google Display Network.
The comScore report also found that nearly 63% of internet users worldwide who were exposed to a Criteo ad were not exposed to Google search ads, demonstrating that Criteo ads are incremental to search. In Australia, 67.9% of Australian web users who were exposed to Criteo ads, were not exposed to Google search ads.
“The latest comScore analytics show that Criteo is making big strides in reaching a large and growing group of internet users that other ad networks are not touching,” said Jeremy Crooks, Criteo managing director, Australia and New Zealand. “In Australia particularly, we’re helping advertisers reach consumers across a huge range of websites, even if they are using multiple devices.”
Advertisers working with Criteo benefit from the opportunity to engage with the right consumers with greater efficiency and scale. The comScore report also highlights that approximately 8 out of every 10 internet users saw a Criteo ad in the major global markets in September.