Industry professionals in Melbourne have launched the Grad Magnet award, judging an agency’s popularity and ability to attract graduates.
The new award works off the premise that most advertising students have a ‘dream agency’ that they want to work for. After tallying votes from advertising students across Australia, The Grad Magnet will be awarded to the agency that students are most attracted to.
The winner of the inaugural Grad Magnet award will be the agency that is able to attract the best talent with the potential to produce the best work in future.
The awards also give students the chance to judge the industry that is often judging them. Over the next month students from around Australia will cast their vote for which agency they would most like to work for, when they graduate. Students can find out about how to vote by contacting their course coordinators.
An announcement is expected to be made in mid-September with the winner to claim bragging rights as Australia’s most magnetic agency. The winner will also take home the prized Grad Magnet trophy, and be able to prove to clients that they have the best pick of the best new talent.
