Ad Standards Gives Green Light To Semi-Naked Folk In iSelect Ads

Ad Standards Gives Green Light To Semi-Naked Folk In iSelect Ads
SHARE
THIS



The iSelect ads that feature two mature men in speedos diving into a pool, and a woman who magically morphs her husband into an oiled up Barbarian lover, have been given the thumbs up from Ad Standards despite a flurry of complaints.

The complaints claimed the ads breached the codes surrounding sex, sexuality and nudity, in particular pertaining to Geoff and his brother in swimming attire and Georgie’s gladiator-like husband covered only by an animal skin cloth.

You can see both ads here:

“The ad is inappropriate for that time slot: 2 semi-naked men jumped from platform to the pool. They are not suitable for kids,” said one complainant about the first ad.

The second ad’s complaint looked like this: “The ad is inappropriate for that time slot. A woman double tapping a TV and the TV worked, then she does the same thing but double taps the fish tank and then she double taps the wall and a guy’s couch starts to shake, then she taps the wall and then he gets naked on the couch! They are not suitable for kids.”

We suspect it’s the same person complaining about both ads.

Regarding Geoff the diver who “always gets it right”, the ASB considered that “the men’s presentation in their swimwear throughout the advertisement was entirely appropriate for a scene at a pool and was not sexualised”.

The Board also noted that at the end of the advertisement the man stands next to the iselect logo in his swimwear and “jiggles his hips” but considered that this “was seen from a distance and the impact was therefore minimal”.

For Georgie and her vibrating bed/suddenly very fit, naked husband, the Board noted the advertiser’s response that at no stage does the husband get completely naked, but rather he is “comically depicted as a ‘barbarian’ in the style of Conan the Barbarian”.

The report claimed, “The Board considered that the advertisement shows a series of fantasies, one of which is the final scene with her husband where she is seen to have not replaced her husband with another character but ‘improved him’ for the purpose of the fantasy.

“The Board noted that this is a W rated advertisement which means it cannot be shown during or adjacent to programming, specifically aimed at children, that has a P or C rating.

“The Board considered the advertisement to be light hearted and did treat the issue of sex, sexuality and nudity with sensitivity to the relevant audience.”

Both cases were subsequently dismissed.

Please login with linkedin to comment

ads standards Advertising Standards Bureau mobile devices sprite

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]