Ad Standards And AANA Set To Merge Boards

Ad Standards And AANA Set To Merge Boards
SHARE
THIS



Ad Standards has appointed Richard Bean (main photo) as an interim independent director for complaints handling, as the industry body prepares to merge boards with the Australian Association of National Advertisers.

The merger, which is understood to have been in the works for some time now, will go ahead on Tuesday.

“This move will reduce complexity and cost in the self-regulatory system and, most importantly, have no impact whatsoever on the important transparency of Ad Standards complaints and adjudication processes,” a letter from AANA chairman Martin Brown and ASB chairman David Scribner said, according to the AFR.

Bean has been appointed to the role following the departure of Ad Standards chief executive Fiona Jolly, who left the organisation in May.

Scribner said: “Richard has held senior management roles in both the private and public sectors. As a former Deputy Chair and acting Chair of the Australian Communications and Media Authority (ACMA), he has a strong regulatory background in communications and so is very familiar with the important role that Ad Standards undertakes in ensuring that advertising content meets community standards.

“I am delighted we’ve been able to secure someone of Richard’s calibre, while we decide on a permanent appointee,” Scribner said.

Since leaving the ACMA, Bean has consulted to advertising and infrastructure businesses, co-led the Commonwealth Government’s efficiency review of the ABC and SBS and, most recently, worked as interim CEO at the NSW Environment Protection Authority.

The Chair of the AANA, Martin Brown, said the AANA had a very positive response from stakeholders to its latest moves to strengthen the self-regulatory system, which includes the merger of the AANA and Ad Standards Boards.

“Richard’s interim appointment has been widely welcomed, so too has our move to reduce unnecessary cost and complexity in the self-regulatory system, particularly given the impact of COVID-19 on advertising spend. I am pleased to say that all relevant industry stakeholders have indicated their determination to help maintain an appropriately funded system of self-regulation,” Brown said.

 

Please login with linkedin to comment

Ad standards

Latest News

Sports Start-Up MyFavorito’s Appoints FutureBrand Australia
  • Media

Sports Start-Up MyFavorito’s Appoints FutureBrand Australia

Global sports startup MyFavorito has appointed FutureBrand Australia as its global branding partner with a brief to build a brand as radical as its digital sports sponsorship platform, helping sports clubs worldwide unlock a completely new revenue source.

The Recognition Group Rebrands
  • Media

The Recognition Group Rebrands

One of Australia’s largest groups of privately-owned public relations and marketing agencies has rebranded under one name, The Recognition Group. The group is comprised of three separate agencies: Recognition PR; Outsource and Write Away Communication. The Recognition Group is owned by Liz Marchant [feature image] and Adam Benson, employs 31 full-time staff members and supports […]

Suncorp Launches First Pinterest Campaign
  • Media

Suncorp Launches First Pinterest Campaign

Suncorp Bank has launched its first-ever campaign on Pinterest as part of its sponsorship of The Block on Nine. The bank has created the ‘Quiz to Board Pin’ extension as a way to help renovators get design inspiration on the site. With Australian customers increasingly turning to Pinterest for their DIY projects, Suncorp’s quiz aims to steer […]

Bauer Rebrands To Are Media
  • Media

Bauer Rebrands To Are Media

Are Media apparently stands for "audience, reach & engagement". Thankfully, subscriptions wasn't also one of its cores.

Portrait of Google Australia MD Melanie Silva, photographed at the Sydney Google Offices. Tuesday 29th January 2019. Photograph by James Brickwood. SMH NEWS 190129
  • Technology

News Media Bargaining Code Will Hurt Small Businesses: Google

Small businesses will be a victim of the government’s proposed News Media Bargaining Code, according to Google. In a new blogpost addressing the tech giant’s concerns about the rule, Google suggested such a code could stifle Australia’s economic recovery. “The draft code affects small businesses because it would weaken Google services like Search and YouTube. […]

by B&T Magazine

B&T Magazine
Offended and look at other with anger. Two sisters twins standing and posing in the studio with white background.
  • Partner Content

Same Same, But Different: How B2B And B2C Marketing Skills Stack Up

Want to get your hands on Australia’s most comprehensive marketing skills survey? Click here to download your copy of amda’s professional skills census. While many of the principles are similar, there is no questioning business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are two very different beasts. B2B customers are often trying to impress their workplace […]

Partner Content

by B&T Magazine

B&T Magazine
Premium Mixer Brand Fever-Tree Launches ‘Mix With The Best’ Campaign
  • Campaigns

Premium Mixer Brand Fever-Tree Launches ‘Mix With The Best’ Campaign

Premium mixer brand Fever-Tree has launched its largest advertising campaign in Australia to date via indie agency New Colony. With summer on the horizon, Fever-Tree’s latest campaign encourages consumers to ‘mix with the best’ with new messaging that reinforces its brand promise as a premium, high quality mixer complementing light and dark spirits. The out-of-home […]

Song Zu And Eardrum Launch Resonance Sonic Branding
  • Media

Song Zu And Eardrum Launch Resonance Sonic Branding

Two of Australia’s most respected names in sound and music, Eardrum’s Ralph van Dijk, and Song Zu’s, Ramesh Sathiah, have partnered to form Resonance Sonic Branding, a new audio branding agency to improve impact and attribution across all audio platforms.

News Corp’s Digital Marketing Service News Xtend Partners With Singapore Press Holdings
  • Marketing
  • Technology

News Corp’s Digital Marketing Service News Xtend Partners With Singapore Press Holdings

News Corp Australia’s digital marketing service News Xtend and Singapore Press Holdings have struck a deal to target the island state’s small and medium business market, the first time News Xtend has ventured into an overseas market. NewsXtend is a digital marketing business that provides expert advice and know-how to small to medium businesses to market […]

Frameplay Announces Integration With Magnite For In-Game Advertising
  • Media

Frameplay Announces Integration With Magnite For In-Game Advertising

Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]