Ad Standards has appointed Richard Bean (main photo) as an interim independent director for complaints handling, as the industry body prepares to merge boards with the Australian Association of National Advertisers.
The merger, which is understood to have been in the works for some time now, will go ahead on Tuesday.
“This move will reduce complexity and cost in the self-regulatory system and, most importantly, have no impact whatsoever on the important transparency of Ad Standards complaints and adjudication processes,” a letter from AANA chairman Martin Brown and ASB chairman David Scribner said, according to the AFR.
Bean has been appointed to the role following the departure of Ad Standards chief executive Fiona Jolly, who left the organisation in May.
Scribner said: “Richard has held senior management roles in both the private and public sectors. As a former Deputy Chair and acting Chair of the Australian Communications and Media Authority (ACMA), he has a strong regulatory background in communications and so is very familiar with the important role that Ad Standards undertakes in ensuring that advertising content meets community standards.
“I am delighted we’ve been able to secure someone of Richard’s calibre, while we decide on a permanent appointee,” Scribner said.
Since leaving the ACMA, Bean has consulted to advertising and infrastructure businesses, co-led the Commonwealth Government’s efficiency review of the ABC and SBS and, most recently, worked as interim CEO at the NSW Environment Protection Authority.
The Chair of the AANA, Martin Brown, said the AANA had a very positive response from stakeholders to its latest moves to strengthen the self-regulatory system, which includes the merger of the AANA and Ad Standards Boards.
“Richard’s interim appointment has been widely welcomed, so too has our move to reduce unnecessary cost and complexity in the self-regulatory system, particularly given the impact of COVID-19 on advertising spend. I am pleased to say that all relevant industry stakeholders have indicated their determination to help maintain an appropriately funded system of self-regulation,” Brown said.
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