Ad Production Company Releases Doco Showing Melbourne Living Through Stage Four Lockdown

Ad Production Company Releases Doco Showing Melbourne Living Through Stage Four Lockdown
SHARE
THIS



As Melburnians champ at the bit to taste a scerric of freedom, a Melbourne-based video production company has released its own lockdown passion project; a short documentary on the lives of everyday Melburnians who have battled isolation and experienced what Monster & Bear Creative Director, Sarah Hickey, coins as “Iso-Cray” (a.k.a. ‘Resilientitis’).

You can watch the 10-minute doco here.

“Like most businesses in Melbourne, Monster & Bear has been completely locked down under Stage 4 restrictions,” said Sarah Hickey. “During this second period of isolation, our creative team started to think about ways we could document this extraordinary time in Australia’s history, which was very different to the first lockdown. We felt the rest of Australia needed to understand what Melburnians were going through – their everyday experiences for better and for worse.”

One of Monster & Bear’s regular clients is Beyond Blue, which advocates for mental health and wellbeing. Having worked with Monster & Bear on several sensitive documentaries around mental health awareness, the company knew its Stage 4 documentary could serve as an important vehicle to start the necessary discussions of how we are all coping and how we can help each other.

With this in mind, the production company put a callout to all of Melbourne for a wide array of footage and stories, stating this documentary would be guided by the content Melbournians would be willing to contribute.

When the video submissions started rolling in, Monster & Bear were genuinely surprised. What they initially thought would be a heart-wrenching tale of fear and isolation, became a story of “Iso-Cray”.

“We were all determined to provide insight into the sadness we’re all feeling, but were instantly shocked and surprised to see our fellow citizens pull through with a uniquely Melbournian sense of resilience and creativity,” said Sarah Hickey. “In fact, everyone seems to have embraced their ISO-cray. I think we all recognise this is a once in a 100-year event, and it’s refreshing to see a city (and the broader state) giving each other permission to feel every kind of emotion on the spectrum. If we can normalise feeling a bit ‘crazy’, this might just have a very positive mental health effect. We should all be able to share our feelings right now, and we shouldn’t be ashamed of it.”

“Melburnians need to know they are not alone – the people in this short documentary could be anyone currently stuck alone in isolation,” said Company Director, Ryan Bird.  “We want everyone in Melbourne to post their own clip on social media with the hashtag #isocray – there is strength in numbers and when you see you’re not alone, you will feel a little bit better about your predicament.  Wear your heart on your sleeve and talk about your emotions, share with the world your kooky dance moves, or how you’ve been unusually creative!”

The documentary was also a response to what the creative team believes has been a climate of fear-based stories affecting the community. Monster & Bear purposely chose to strip its documentary back to feature more everyday isolation stories. People, businesses and communities are struggling in ways that are hard for them to communicate to their friends and families outside Victoria. And while the media focuses its attention on stories that are more salacious, the producers feel these are the stories and feelings that are currently being under-reported.

“Melbourne is normally such a vibrant city full of diverse people, communities and culture. I think this has shown itself in the different ways people are coping as they embrace their isolation madness,” said Managing partner, Jessica Pearce.

In the doco, we see Melbournians scream from their doorsteps at the top of their lungs, having their morning coffee in human-size bird cages, and creating Iso-poetry in the depths of the night. It features parents taking care of their kids at home, Iso-dancing, and a share-house family deciding to celebrate Christmas in July. It’s a kaleidoscope of emotions that the team have categorised into five “phases” of Melbourne’s journey through lockdown.

Please login with linkedin to comment

Monster & Bear

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]