International advertising legend Sir John Hegarty (featured image) has made an unmissable podcast debut on The Creative Relay through Smith & Western Sound Studios.
Hegarty was invited onto the podcast by Vince Frost (featured image), the latest guest-turned-interviewer in the popular audio series.
For anyone not familiar with The Creative Relay, it has broken the traditional podcast mould, with the series taking a relay-based approach – the baton is passed from creative to creative in each episode, as one episode’s interviewee becomes the next episode’s interviewer.
Hegarty’s episode is the 13th in the series launched at the end of 2017.
Frost said: “I first met John many years ago through an award jury, and when I thought about talking to a creative who most inspired me, his name was naturally at the top of the list.”
Speaking from London, Sir Hegarty talks frankly about the industry, its leaders, technology and the next “creative revolution”.
He predicted: “It’s coming, and it will be led by creative people.”
Hegarty’s theory is based on his observation that it takes ten to fifteen years for creative people to truly understand the potential of new technology.
The focus then shifts from the technology itself to what it enables and “you get back to what your producing rather than what platform you’re using,” Hegarty said.
Hegarty also gives a characteristically direct assessment of the industry he has been a part of for over 50 years.
He said: “I think most companies today are run by very stupid people.”
Despite this, Hegarty remains optimistic about the prospects for creative people helping to build brands, and offers sage advice for anyone frustrated by their current agency or clients.
He exclaimed: “Resign! Bernbach started with small clients who’d listen, who needed to punch above their weight. Get back to the edges – that’s where the revolution always starts.”
The Creative Relay series is the brainchild of creators and producers Dan Higson and Nick West from Smith & Western.
Smith & Western executive producer, Dan Higson said: “The inspiration for The Creative Relay came from us wanting to do something that hadn’t been done before, but we never thought that would involve us producing Sir John Hegarty’s podcast debut.
“We are thrilled that Sir John took part, and we couldn’t be happier with the result.”
For Paul Dunne, host of The Creative Relay, talking to Hegarty was an inspiration.
Dunne said: “That man has earned the right to say whatever he thinks. And what he thinks is exactly what creative people in our industry need to hear.”
You can download the epic interview with Sir John Hegarty – along with any of the preceding episodes – at thecreativerelay.com
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]