Queensland Burger Chain In Strife As Ad Shows Burger Emerge From Women’s Privates

Queensland Burger Chain In Strife As Ad Shows Burger Emerge From Women’s Privates

Who doesn’t love a burger? Who doesn’t love a burger shop that delivers? However, Queensland burger chain Burger Urge managed to upset a whole load of people with an outdoor poster and social media campaign that appeared to show a double-pattie cheese burger emerging from a woman’s vagina under the tag “we deliver”.
12928197_10154123657079791_6366401434866505480_n-1

Image taken from Burger Urge Facebook page.

The campaign features what appears to be a doctor delivering a burger from the legs of a women in hospital stirrups. Naturally, locals were none to happy to find the ad strapped to front fences nearby to Burger Urge restaurants.

As you’d expect the chain – that has 16 restaurants throughout Queensland – copped a right serve via social media with the campaign being called “disgusting”, “pathetic” and “sexist”. However, it had not been removed from Facebook when B&T checked this morning.

12744285_975180922562988_299256749166829871_n

Image taken from Burger Urge Facebook page.

It appears – judging by a Burger Urge post – that homes close by to a Burger Urge could offer their front fences to host the ad in return for free burgers.

“Kinda disgusting… Who would want to eat after seeing that?” posted one non-fan. While another said: “We Deliver’ – you sure do. Delivering sexism.”

561444_999413316806415_7755597135390604151_n

Image taken from Burger Urge Facebook page.

However, Burger Urge’s managing director Sean Carthew defended the ads calling them “creative marketing”.

Carthew told news.com.au: “I can see how people may have misconstrued the ads as inappropriate, but for every complaint on Facebook we’ve had 10 comments saying ‘This is fun and people need to lighten up’.

“We’ve seen a big jump in our delivery customers in the week and a half since the campaign came out,” he said.

 




Please login with linkedin to comment

Advertising Standards Bureau The Today SHow

Latest News

Things Get Feisty, As McDonald’s & DDB Sydney Launch The Limited-Edition Feisty McSpicy Range
  • Advertising
  • Campaigns

Things Get Feisty, As McDonald’s & DDB Sydney Launch The Limited-Edition Feisty McSpicy Range

DDB Sydney and McDonald’s Australia have launched the limited-edition Feisty McSpicy range, tapping into customers’ love for all things spice with the new “Things Just Got Feisty” campaign. In tasty news for spice lovers nationwide, Macca’s is set to unveil its spiciest-ever chicken burger this month, alongside the return of fan-favourite meals, Spicy Chicken McNuggets […]

TV Ratings (21/05/2024): Fans Shocked As Farmer Joe Makes Final Choice
  • TV Ratings

TV Ratings (21/05/2024): Fans Shocked As Farmer Joe Makes Final Choice

It was all about Farmer Wants A Wife, as the series came to a dramatic ending with Farmer Joe shocking everyone by choosing Sarah over Keely. “From the moment I first saw you… you took my breath away,” Joe told Sarah. Many fans took to social media, devastated by Joe’s pick. Gutted. Thought Farmer Joe […]

ACA Create Space Census Shows Improvement But There Is Still A Long Way To Go
  • Advertising

ACA Create Space Census Shows Improvement But There Is Still A Long Way To Go

The Advertising Council Australia (ACA) has published the findings from the second Create Space Census, a program to measure and improve diversity and inclusion across Australia’s advertising industry. The second census was conducted in November 2023, two years after the first. Almost 2,500 people responded to the anonymous survey, which used Kantar’s Inclusion Index to […]

“A Natural Partnership”: AAMI & Suncorp Say Thanks To SES Volunteers This WOW Day
  • B&T Exclusive

“A Natural Partnership”: AAMI & Suncorp Say Thanks To SES Volunteers This WOW Day

This Wear Orange Wednesday, AAMI and Suncorp are showing support for SES volunteers with a dedicated WOW Day campaign in partnership with NSW and VICSES via OOH in both states. Mim Haysom, EGM brand & customer experience at Suncorp Group was in Albury, NSW yesterday for Channel Nine’s The Today Show celebrating the partnerships and […]

B&T Hack Among Adland Leaders Heading To Jail
  • Advertising

B&T Hack Among Adland Leaders Heading To Jail

In June, 100 senior executives from the media, marketing, tech and creative sectors will spend a night in prison as part of UnLtd’s Adland Bail Out event. They aim to raise awareness and money to help break the cycle of youth incarceration. The ‘inmates’ will swap their usual home comforts for prison uniforms, solitary confinement, […]

Agency Launches Moosebot ‘Intern’
  • Advertising

Agency Launches Moosebot ‘Intern’

Paper Moose playfully fuses the latest in large language models (LLMs) and robotics to drive a human-AI collaboration. The inaugural AI intern, Moosebot, is a 3D-printed monolith with a lucky mechanical arm and laidback Californian attitude. Powered by the latest LLMs and created entirely in-house using open-source tools, public APIs, a Raspberry Pi, and some […]

Honda Australia Appoints Howatson+Co To Lead Creative And Media In New Hybrid Agency Model
  • Advertising

Honda Australia Appoints Howatson+Co To Lead Creative And Media In New Hybrid Agency Model

Honda Australia has adopted a hybrid in-house and external agency model, appointing Howatson+Company to handle media and creative across its automobile, motorcycles and power equipment businesses. The full-service indy will work in conjunction with Lution to create a new in-house agency that aims to “optimise efficiency and creativity. As part of the move, incumbents including […]

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine