Ad Agency The Reactor Puts In Its 5 Cents In New Campaign

  • YGAP2
  • YGAP8
  • YGAP11
  • YGAP4
  • YGAP
1 / 5

It’s in an entrepreneur’s nature to turn an opportunity into something that makes a big difference. A collaboration between YGAP and a number of partner agencies including independent Melbourne advertising Agency, The Reactor, aims to do just that.

Building on a three-year campaign to encourage Australians to donate their five-cent coins to social entrepreneur projects in needy communities around the work, a new campaign including, rebranding and design, outdoor, TV and online activity has recently launched in selected capital cities around Australia.

“Thanks to extraordinarily generous media support from Mitchells, The Reactor, Hell Studios and Chocolate Studios has helped pull together an impressive campaign to help promote our Change for Change message,” said Elliot Costello, CEO of YGAP. “There are over $150 million worth of five-cent coins currently in circulation and our goal is to collect all of them and put the proceeds towards social entrepreneur projects in communities that need it most around the world and at home here in Australia.”

The campaign aims to highlight the power of our least valued unit of currency. Some 115 five cent coins is all it takes to make a huge difference to a life. That is is just a handful of coins to give someone access to quality education, health care, a good home or a better income.  People are being encouraged to donate their coins wherever they see donation boxes around town or to pledge and donate visit


Agency: The Reactor

Client: YGAP – 5 Cent

Production: Hell Studios (Photography)

Production: Chocolate Studios (TVC)

Creative Director: Nick Brown

Art Direction: Nicole Soccio

Graphic Design: Nicole Soccio

Copywriter: Chris Taylor

Photographer: Tom FranksDirector/DOP: Dave EllisProducer: Monica ClapcottHair & Makeup: Hannah Marshall

Please login with linkedin to comment

amnesty international Clemenger BBDO Sydney Stellar

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]


by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]