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Reading: Actor George Clooney Sells Tequila Brand To Diageo For $1.3bn
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B&T > Marketing > Actor George Clooney Sells Tequila Brand To Diageo For $1.3bn
Marketing

Actor George Clooney Sells Tequila Brand To Diageo For $1.3bn

Staff Writers
Published on: 22nd June 2017 at 12:46 PM
Staff Writers
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George Clooney has announced he has sold his tequila brand Casamigos for a very big price – $1.3 billion to be exact – to global alcohol behemoth Diageo.

The US actor launched the brand in 2013 with businessman and husband of Cindy Crawford Rande Gerber, and actor Mike Meldman.

Clooney said in a statement to Fox News that the deal “reflects Diageo’s belief in our company and our belief in Diageo”.

“If you asked us four years ago if we had a billion-dollar company, I don’t think we would have said yes,” he said.

Clooney added that they plan on “still be[ing] very much a part of Casamigos”.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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