Brand activation agency Because ANZ is accelerating business development across Australia and New Zealand, appointing experienced marketing executive Chloe Woodhouse as the newly created director of growth.
Because creates activations that ignite brand growth, collaborating with well-known and beloved brands such as Woolworths, Sydney Water, Kraft Heinz, and AGL, it blends live shopper and digital to build authentic relationships between brands and consumers.
Investment in events is on the rise, with the most recent Q3 IPA Bellwether Report, which surveys 300 UK companies on trends in marketing spending, revealing that events ranked second as the best-performing mode of marketing from a budgeting perspective.
Woodhouse joins Because ANZ to capitalise on the growing demand for brands to harness activations and foster stronger relationships with consumers to drive consideration, loyalty and sales both in the short and long term.
“Chloe’s appointment is a pivotal moment for us as brands across Australasia increasingly seek to connect with consumers in more impactful ways. Her proven track record in driving business growth through strategic sales and marketing initiatives and strong client relationships makes her the perfect fit to lead our business development and ensure we continue to deliver exceptional results for clients,” said Meredith Cranmer, co-founder and managing director at Because ANZ.
With more than 14 years experiential marketing experience, Woodhouse arrives at Because ANZ from the UK where she most recently was client development manager at leading UK experiential and creative agency Smyle. She has previously worked at Event Concept, London and Encore, Australia.
“This is an exciting time for brands in Australia and New Zealand as they seek to forge deeper and stronger connections with consumers. These brands want to invest with an experienced agency partner, such as Because, which effectively leverages experiential, social and digital to ignite growth. I’m thrilled to be joining the dynamic Because ANZ team and bring my expertise in building strong client relationships, and crafting successful sales strategies to the agency,” said Woodhouse.
