ACM Launches Website And Mag Series Exploring Regional Australia

ACM Launches Website And Mag Series Exploring Regional Australia

Australian Community Media has launched a dedicated website and magazine series exploring the growth potential of regional Australia.

Called Future Focus, the project has been launched in partnership with the University of New England and Dell Australia to drive discussion about employment, education and lifestyle opportunities in regional areas, where one-third of the Australian population – or about 8.8 million people – currently live.

The website – futurefocusproject.com.au – is now live and the magazine, a gloss square-tab publication, is being carried in all 14 of ACM’s daily newspapers, including The Canberra Times and Newcastle Herald, as well as agricultural weeklies The Land, Queensland Country Life and Stock and Land in Victoria.

Deputy prime minister and minister for infrastructure, transport and regional fevelopment Michael McCormack, writing in the introduction to the first edition of the magazine, said work and lifestyle opportunities in the regional centres and smaller towns outside Australia’s sprawling metropolitan cities offered many advantages.

“Clean air. Plenty of space. Wonderful people. Why would you want to live and work anywhere else?,” McCormack said.

“You are 10 minutes from anywhere in town, which is so important when trying to strike the balance between work and life – it means more time for you and your family and less on congested roads.”

Through case studies, interviews, profiles, think pieces and analysis by academics, innovators, industry leaders, business groups and government agencies, the Future Focus project will tell the stories of regional Australia, and the people, plans and ideas that will shape its future.

Australian Community Media chief executive officer Allen Williams said ACM was a proud advocate for regional Australia as a source of innovation, inspiration and prosperity.

“This project strives to focus attention on the opportunities that abound beyond the big cities, the policies and strategies needed to maximise the potential of regional, rural and suburban Australia and how we make sure prosperity is delivered in a balanced and sustainable way,” Williams said.

“With the support of our launch partners Dell and the University of New England, we are proud to lead this important national conversation.”

The first edition of the magazine – under the theme Planning for Prosperity – features commentary by Australian Chamber of Commerce and Industry CEO James Pearson, the Regional Australia Institute’s Liz Ritchie and economic geography professor Phillip O’Neill.

You are invited to join the debate: go to futurefocusproject.com.au and sign up to the discussion platform.




Please login with linkedin to comment

acm regional australia

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]