Australian data-driven customer experience (CX) agency, Accordant, has become the first globally recognised Adobe partner to achieve certification for its personalisation and optimisation solution, Adobe Target.

Adobe Target is the industry standard in digital personalisation and optimisation platform as recognised by Gartner and Forrester research reports.

The accreditation recognises Accordant’s capability and expertise – establishing the agency as a world-leading accredited Adobe provider, differentiating its offering in the market, and underpinning its reputation as a leading provider of digital personalisation and data-driven CX optimisation services.

Accordant CEO Stephen Knowles said: “Already a global strategic partner, this accreditation not only reinforces our position as Adobe’s preferred partner within the APAC region, but it further demonstrates our reputation for providing first-to-market excellence.

“I’m incredibly proud of everyone involved. We couldn’t have achieved the endorsement without the continued and consistently outstanding efforts of our team.