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Reading: Accordant Becomes First Globally Recognised Adobe Target Certified Agency
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B&T > Marketing > Accordant Becomes First Globally Recognised Adobe Target Certified Agency
Marketing

Accordant Becomes First Globally Recognised Adobe Target Certified Agency

Sarah Bamford
Published on: 6th November 2017 at 10:18 AM
Sarah Bamford
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Australian data-driven customer experience (CX) agency, Accordant, has become the first globally recognised Adobe partner to achieve certification for its personalisation and optimisation solution, Adobe Target.

Adobe Target is the industry standard in digital personalisation and optimisation platform as recognised by Gartner and Forrester research reports.

The accreditation recognises Accordant’s capability and expertise – establishing the agency as a world-leading accredited Adobe provider, differentiating its offering in the market, and underpinning its reputation as a leading provider of digital personalisation and data-driven CX optimisation services.

Accordant CEO Stephen Knowles said: “Already a global strategic partner, this accreditation not only reinforces our position as Adobe’s preferred partner within the APAC region, but it further demonstrates our reputation for providing first-to-market excellence.

“I’m incredibly proud of everyone involved. We couldn’t have achieved the endorsement without the continued and consistently outstanding efforts of our team.

“It’s a true testament to the quality of outcomes we deliver that enable brands to differentiate by anticipating their customers’ needs and wants.”

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TAGGED: Accordant, Adobe, Adobe Target
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By Sarah Bamford
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As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 25 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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