International wine business Accolade Wines has appointed Manifest Group as its global communications partner for Banrock Station.
Manifest Group is tasked with developing the Australian wine’s environmental communications platform for its key markets. The partnership is being led by the agency’s offices in Melbourne and Stockholm.
Each bottle of Banrock Station wine sold generates funds donated to environmental projects around the world. Its product line-up includes a variety of fruit-driven table wines, sweet wines, cask wine and organic wines.
Banrock Station is also committed to evolving its core range to becoming 100 per cent vegan.
Manifest Melbourne co-founder and managing director Isabel Thomson-Officer said, “As a pioneer of sustainability at scale in the wine industry, Banrock Station’s ongoing commitment to conservation aligns perfectly with Manifest’s mission to work with purpose-driven brands dedicated to making a positive change on the world.
“Banrock Station’s ongoing restoration and protection of the 2,500 acres of internationally-recognised wetlands surrounding its winery in South Australia on the banks of Australia’s largest river, the ‘Mighty Murray’, coupled with its eco packaging innovations and partnership with Landcare to plant trees, are just a few projects of many that have made it a category leader when it comes to conscious winemaking.”
Nicola Paroissien, head of global marketing for core brands at Accolade Wines, said, “After our first meeting with Manifest, we knew instantly that they understood Banrock Station’s environmental integrity and its legacy of protecting our planet.
“Wine drinkers are becoming increasingly eco-conscious and are wanting to support brands that they know are making a positive impact on our planet.
“We’re always looking for opportunities to extend our environmental practices, which is why there’s never been a better time to team up with a creative agency like Manifest, as we look to ramp up efforts to rewild the earth so we can keep making great-tasting wines for generations to come.”
