Could Accenture Bring Droga5 Back To The Australian Market?

Could Accenture Bring Droga5 Back To The Australian Market?
B&T Magazine
By B&T Magazine



Droga5, which was acquired by Accenture Interactive in April this year, has named its first global chief creative officer among a string of other senior appointments.

Neil Heymann is set to be to the agency’s first global chief creative officer, while Felix Richter and Tim Gordon have been promoted to co-chief creative officers. Juliana Cobb has been promoted to ECD and Julia Albu is set to head creative integration.

The raft of promotions appears to be setting the stage for global expansion for the agency. The question begs: could Droga5 make a comeback in the Australian market?

Droga5 shut its doors in Sydney in September 2015, just two months after the departure of then ECD-Steve Coll.

At the time, CEO David Droga said withdrawing from the Australian market would give the agency more scope to expand in other markets.

The agency struggled after losing its major client Woolworths in March 2014, also losing the Sunbeam and ING Bank accounts in the following months.

And now, according to Droga, there is certainly scope for expansion.

He said: “With our London and New York offices performing so well, both recognized as Agency of the Year in their own markets in 2018 and with the support of Accenture Interactive, it’s exciting and intimidating to see if we can extend our unique offering to a few other compelling markets.”

Droga5 global CEO Sarah Thompson said: “This group has helped shape Droga5 and its work and culture since its inception to present day and will be key in defining how we evolve into the future.

“I am excited to see people—many who grew up and paved their career paths at Droga5—step into roles that will continue to shape our agency.”

With the solid backing of Accenture Interactive, perhaps this could spell the rebirth of Droga5 in Australia.




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