Cricket Australia fans will be able to watch the Ashes Test Series on their computers, tablets and mobile phones through a new app.
Cricket Australia has awarded Accenture a five-year contract to build and deploy live streaming and subscription management services to supports its digital broadcast offering.
Deployed on Telstra’s Cloud Infrastructure, the ‘Cricket Australia Live: The Official App’ is now available to download.
Ben Amarfio, Cricket Australia’s executive general manager of media, communications and marketing, said: “Given the huge demand for tickets to this summer’s matches, we know cricket lovers are eagerly awaiting the start of the season. While nothing quite compares to being at a match live, users of the app and the subscription streaming service will still be able to catch all of the cricket action wherever they may be.”