Digital Platforms Inquiry Working Already, Says ACCC Chair

Digital Platforms Inquiry Working Already, Says ACCC Chair
SHARE
THIS



ACCC tsar Rod Sims believes the highly-publicised Digital Platforms Inquiry is already having a positive impact on the Australian industry.

Speaking at the CPRC Conference, Sims said recent policy changes from both Google and Facebook are “vindication” the 23 recommendations from the report are being taken seriously by these tech giants.

“When there is sufficient pressure on their behaviour, the digital platforms are willing to have genuine negotiations and recognise the role they perform in news distribution,” he said.

Sims was referring to Facebook’s upcoming Facebook News Tab content aggregator for news stories and Google’s algorithm changes to promote original journalism.

He also pointed out Facebook had announced its new privacy-focused ‘Off-Facebook Activity’ feature and a host of partnerships with local news businesses since the Final Report was handed down.

“While we are already seeing some fightback by vested interests, we are also seeing some initial change from the digital platforms,” he said.

“Concerted pressure produces change, and that change also emphasises the need to maintain the pressure.”

The government is expected to issue its response to the report by the end of the year.

Although Sims was bullish about the early impact of the Digital Platforms Inquiry, many of the changes he pointed out have been initiated at a global level.

He suggested the ACCC’s response is indicative of a global movement.

“We have not been alone in acting against the digital platforms,” Sims said, pointing major fines handed down by the likes of the European Union and the US Federal Trade Commission.

“If anyone was to doubt the influence and commercial effect on consumer markets, you only have to look at some of the verdicts and the penalties coming from investigations around the world.

“All these cases and subsequent judgements provide welcome precedents for regulators worldwide.”

Despite welcoming some of the recent changes delivered by both Facebook and Google, Sims still had a number of concerns around how these companies impact consumers.

He suggested, “vague, long and complex” data policies have created a “disconnect” between how consumers think their data will be treated and what actually happens.

“A lack of clear information reduces consumers’ ability to make informed choices based on how their data will be handled, in turn preventing competition on this important element of digital platforms’ service offerings,” he said.

 

Please login with linkedin to comment

ACCC digital platforms inquiry Rod Sims

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]