B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Acast’s Self-Serve Platform Enables Advertisers With Any Budget To Reach Audiences
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Acast’s Self-Serve Platform Enables Advertisers With Any Budget To Reach Audiences
Media

Acast’s Self-Serve Platform Enables Advertisers With Any Budget To Reach Audiences

Jaye Gilroy
Published on: 1st December 2022 at 12:14 PM
Jaye Gilroy
Share
3 Min Read
SHARE

Acast has developed a new self-serve advertising platform to enable brands of any size and budget to reach audiences across the more than 88,000 podcasts within the Acast Marketplace.

This new platform is a major step in democratising the global podcast advertising industry as it allows advertisers to start their podcast advertising journey for as little as USD $250.

“Podcasts have the most highly engaged audiences of any form of media out there today, and there should not be a barrier to entry for brands to connect with these listeners,” said Niklas Lagerberg, Acast product manager.

“With Acast’s new self-serve platform dedicated purely to podcasts, we’ve created a unique opportunity for small businesses, as well as larger brands curious about podcast advertising, to dip their toes into the waters on a scale that works for their business needs and budgets.”

Acast’s self-serve platform is available to advertisers globally just in time for the holiday shopping season. According to Deloitte’s annual holiday forecast, retail sales are expected to total nearly USD $1.5 trillion during the November to January timeframe.

Amid those projections, small and medium-sized businesses (SMBs), are well-poised to experience higher demand this season.

In fact, according to Capterra’s 2022 Holiday Retail Preparations Survey, 63 per cent of SMBs expect to see higher holiday profits compared to 2021. Moreover, this same survey found that 45 per cent of SMBs expect to offer more holiday deals this year because of inflation, and 85 per cent expect to increase holiday marketing spending across one or more channels.

Among those SMBs increasing marketing spend ahead of the holidays is Toy Corner, an Ireland-based independent toyshop.

“As a local, independent business, we were looking for an efficient and effective way to tell our target market about our latest products. Podcast listening in Ireland is booming – we’re big fans ourselves – so to find that Acast has created an easy-to-use platform for realistic marketing budgets like ours is brilliant,” said owner of Toy Corner, Hazel McCarthy.

In addition to SMBs, Acast’s self-serve platform is a smart route for podcasters also to become advertisers and promote their own shows and products to their relevant audiences within the podcast environment.

Acast is the global leader in podcast advertising, which works with more than 2,400 advertisers each year. In addition to small businesses, Acast also partners with major brands, including Amazon, State Farm, Macy’s, Ikea, Klarna, Ulta Beauty, and more.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Acast
Share

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?