Acast Bolsters Local Sales Team

Acast has bolstered its local sales team in Australia, offering further insight and assistance to brands and agencies looking to include podcasting within their audio marketing strategy.

Adam King and Liam Daly join the Acast Australia team each in the role of group sales lead.

Both King and Daly will report directly into Acast’s regional managing director for Australia and New Zealand, Henrik Isaksson.

“Despite turbulent times for the industry, we feel extremely fortunately that podcasting and Acast continues to go from strength to strength in Australia,” Isaksson said “There is still room for improvement and further education on the benefits of podcast advertising and the value it can bring to local brands.”

“We’re thrilled to have Adam and Liam join the team. They have over 20+ years experience working across video, display and audio which is exactly what industry needs when navigating what has become quite a complicated audio marketplace.

“Acast is growing at an incredible rate and we will be announcing additional industry-leading tools for advertisers and brands to use later this year.”

King joins Acast Australia from the company’s London office where he oversaw key accounts across the United Kingdom. Prior to Acast, King held senior sales roles at Spotify in Australia and the UK.

“It’s such an exciting time for the podcast industry,” King said. “In many ways the UK is at the forefront of podcast advertising – I’m excited to join the team here in Australia and bring those learnings back home with me.”

Daly joins the Acast team after a year-long career break. Before this, Daly held senior sales roles at News Corp, most recently as Group Digital Manager.

“After a year off, I wanted to make sure my next move was within an emerging industry that could offer new value to brands and advertisers,” Daly said. “There’s a huge strategic play for podcast advertising in Australia – I’m excited that we can help champion its benefits to brands.”

Acast continues its sales partnership with Nova Entertainment in Australia. The appointment of a local sales team further bolsters the support for Acast podcasts and ad products by helping both Acast and Nova service the increased demand from agencies and brands.

Acast invented dynamic ad insertion in podcasts in 2014 – today widely adopted as the norm throughout the industry – and is now present in 13 markets worldwide.

Earlier this year, Acast launched Acast Marketplace, a new home for podcast buying globally and in Australia. Acast Marketplace gives advertisers both direct and automated access to the world’s best podcasts, the most talented creators and the most engaged listeners across every podcast platform.

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