The ABC has taken out second place in the Randstad Awards, awards which recognise the most attractive places to work in Australia. Virgin Airlines came first.
In 2014 the ABC had taken out the top place with Virgin coming second, but the 2015 Awards, presented in Sydney last night, showed the two have swapped places.
Despite the budget cuts announced last year, and the 400 jobs potentially lost as a result, it clearly hasn’t stopped the broadcaster from being an attractive place to work.
In February this year director of the ABC, Mark Scott, announced the potential job losses as it moves to implement the Government’s $254 million budget cut.
The Department of Immigration and Border Protection kept its place at third, with the Seven Network jumping up to fourth place in 2015, up from fifth place the previous year.
Randstad said it had surveyed 12,000 Aussies about which companies they would be keen to work for and why.
The Aviation industry was named the most attractive sector to work in, evident in Virgin’s win and Qantas coming in fifth place.
Frank Ribuot, CEO of Randstad, said the research which culminates in the awards demonstrates that like it or not, every business has an employer brand, even if they do nothing to promote it.
“It’s better to shape and actively manage your brand rather than simply leaving it to chance, if you want to make sure you’re attracting the best talent to your business,” he said.
“Organisations such as those who are recognised in the Randstad Award, who act positively and clearly communicate to their staff the value of the work they do and the role they play in society, have an opportunity to not only build trust, but to also attract bright and ambitious people to work for them.”
It has to be authentic though. If an employer brand doesn’t reflect what’s going on inside an organisation, it’s quickly found out via social media and rolling news.
“With the increasing war for talent in Australia and around the world, employer branding is only becoming more important,” added Ribuot.
“Organisations need to remember to not only attract those who are actively job seeking, but the passive jobseekers, people who would sit up and take notice of the position available in your organisation because of the strength and attractiveness of your employer brand. And in today’s online environment, your digital footprint can mean the difference between winning and losing potential quality people.