ABC Voted Second Most Desirable Place In Australia To Work

ABC Voted Second Most Desirable Place In Australia To Work
SHARE
THIS



The ABC has taken out second place in the Randstad Awards, awards which recognise the most attractive places to work in Australia. Virgin Airlines came first.

In 2014 the ABC had taken out the top place with Virgin coming second, but the 2015 Awards, presented in Sydney last night, showed the two have swapped places.

Despite the budget cuts announced last year, and the 400 jobs potentially lost as a result, it clearly hasn’t stopped the broadcaster from being an attractive place to work.

In February this year director of the ABC, Mark Scott, announced the potential job losses as it moves to implement the Government’s $254 million budget cut.

The Department of Immigration and Border Protection kept its place at third, with the Seven Network jumping up to fourth place in 2015, up from fifth place the previous year.

Randstad said it had surveyed 12,000 Aussies about which companies they would be keen to work for and why.

The Aviation industry was named the most attractive sector to work in, evident in Virgin’s win and Qantas coming in fifth place.

Frank Ribuot, CEO of Randstad, said the research which culminates in the awards demonstrates that like it or not, every business has an employer brand, even if they do nothing to promote it.

“It’s better to shape and actively manage your brand rather than simply leaving it to chance, if you want to make sure you’re attracting the best talent to your business,” he said.

“Organisations such as those who are recognised in the Randstad Award, who act positively and clearly communicate to their staff the value of the work they do and the role they play in society, have an opportunity to not only build trust, but to also attract bright and ambitious people to work for them.”

It has to be authentic though. If an employer brand doesn’t reflect what’s going on inside an organisation, it’s quickly found out via social media and rolling news.

“With the increasing war for talent in Australia and around the world, employer branding is only becoming more important,” added Ribuot.

“Organisations need to remember to not only attract those who are actively job seeking, but the passive jobseekers, people who would sit up and take notice of the position available in your organisation because of the strength and attractiveness of your employer brand. And in today’s online environment, your digital footprint can mean the difference between winning and losing potential quality people.

“The significant investment we make each year with the Randstad Award research is designed to help our clients build strong employer brands, which will help them secure the best talent in the market, and retaining them, not only in their business, but within Australia,” added Ribuot.

Please login with linkedin to comment

Advertising Standards Bureau ames backlash Rebranding

Latest News

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad
  • Media
  • Technology

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]