ABC’s ‘The Brief’ launches today

ABC’s ‘The Brief’ launches today

ABC Innovation has launched its new tablet app today called ‘The Brief’ that rounds up various stories from the week for readers onto tablet and mobile format.

The app will showcase a variety of content such as news and current affairs, sport, movies and profiles and will be headed up by former Fairfax Media journalist, Matt Buchanan.

Mark Scott, ABC managing director, said: "We know our audiences want ABC content anytime, anywhere. ‘The Brief’ is part of our journey to understand how we can reimagine and repurpose ABC’s broadcast content for tablets.”

ABC director of innovation, Angela Clark, also added: “The Brief explores new territory for the ABC in creating a rich, interactive custom tablet experience that we hope will harness the breadth and depth of the ABC’s media to new audiences.

“Tablets are an increasingly important device for media consumption and are often considered a more ‘personal device’ so we are keen to understand what audiences want on a tablet and the potential of these devices for immersive media experiences.”

‘The Brief’ will be published every Friday and is available on iOS now and Adrioid in due course.

This week’s stories: “Discover why Australians are the world’s biggest torrenters, take a tour of the new Double J, stalk the troubled corridors of power with Quentin Dempster, find out everything you wanted to know about Pussy Riot but were too afraid to ask, and flashback to a galaxy far, far away…”

The ABC will also be inviting customer feedback on each edition.




Please login with linkedin to comment

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]