ABC Puts Content Control in the Palm of Your Hand

ABC Puts Content Control in the Palm of Your Hand
SHARE
THIS



ABC Innovation today launched the final Spoke mobile app pilot, which allows users to customise their news from a variety of sources, including topic and location, creating a news experience unique to users.

The smartphone app is being piloted in Canberra and Albury-Wodonga with local news and information feeds included in the Spoke mix.

The Spoke app combines news and information from local city councils, event organisers, sports club community groups and other media organisations with ABC online, broadcast and local radio content for an all-encompassing news service. Users can tailor Spoke to their own interests, selecting from topics that include business, sport, art, entertainment, health, lifestyle, tech and more. The app has been designed to learn from your preferences to create a news mix that delivers the content you want from the locations you are most interested in.

Untitled

Director of ABC innovation, Angela Clark, said: “Spoke has been developed from the insights given to us by Australians in towns and cities across the country. People told us that they want local news but they don’t want it separated from national and international stories.  Instead they want a news feed that understands who they are and their preferences.”

Previous Spoke pilots have been run in Newcastle, Launceston, Mt Gambier and Townsville areas. Feedback from residents was used to shape the user experience for this new Spoke app, including a feature that allows users to aggregate news from multiple locations.

“Our initial trials showed that people in cities like Launceston, Newcastle and Mount Gambier were struggling to find the right mix of relevant news in an easy-to-use mobile format,” Clark said. “By combining news and information from a variety of sources, we are testing whether collaboration is a better approach to the problem of local news. We have also been surprised by the extent to which some people would like to customise their news feed, for example, by increasing the importance of their interests in the mix. The challenge will be learning how to make sure people don’t miss big breaking news stories.”

Canberra and Albury-Wodonga residents are invited to trial Spoke by downloading the FREE app from spoke.abc.net.au. Data and insights collected from Spoke are being shared with pilot participants and used to improve the ABC’s digital products.

Please login with linkedin to comment

7-Eleven Canon Modern Family Paramount Outdoor potato salad

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]