ABC Innovation appoints new Head of Strategy

ABC Innovation appoints new Head of Strategy
SHARE
THIS



ABC Innovation has announced the appointment of Louise O’Donnell to the newly created position of Head of Strategy.

O’Donnell, who will be starting on 18 August, has 17 years’ experience in digital strategy, content, communications, audience engagement and business development.

Louise O'Donnell

Louise O’Donnell

Prior to joining ABC, she was digital director for Hoodlum and strategic product consultant for Network Ten creating their new cross platform TenPlay. She was Project Director for YouTube Symphony Orchestra 2011, the largest streaming event that YouTube has ever seen, with over 33 million streams.

Formerly the director of digital and broadcast for Australia’s premier performing arts organisation, Sydney Opera House, she developed their digital content strategy. O’Donnell was the National Head of Digital and Interactive for Leo Burnett Australia from 2004 – 2006 and set up the Australian platform for Big Brother Interactive as the Executive Producer of Southern Star Endemol.

Ms O’Donnell’s role is one of three created following a re-alignment of the leadership at ABC Innovation, including ‘Head of User Experience and Service Design’ and ‘Enterprise Product Lead’ , following the departure of former Head of Online and Mobile Mark Dando. The ‘Head of User Experience and Service Design’ role has been created to drive an integrated audience centric focus and bring together UX and design into the one team while the Enterprise Product Lead role will manage the ABC’s home-page, flagship apps, header, footer and search.

Angela Clark, Director ABC Innovation, said: “We are re-aligning theInnovation structure, around the core capabilities of design, strategy, product management and development and to ensure we are executing across online and mobile in a way that is audience and product focused.

“Louise brings a wealth of knowledge and experience to the team – having pretty much covered the full spectrum – from digital strategy in TV, Radio to content – kids, interactive storytelling, drama, local news and arts as well as digital marketing and advertising. Her experience spans both cultural bodies such as the Sydney Opera House as well as commercial entities such as Ten and Leo Burnett.”

O’Donnell said: “I’m thrilled to be joining the ABC Innovation department. They are at the forefront of digital innovation and I’m going to be able to work on some exciting projects and partnerships. My background is in broadcast and digital production, driving audience engagement through integrated communications strategies and seamless user experience, so I’ll be able to apply many facets of this to the ABC’s digital offerings.”

In 2014 ABC Innovation launched The Brief, reimagining ABC content in a weekly tablet app. They have also partnered with Australian galleries, museums and libraries for ABC Splash, the education portal, bringing archival documents, artworks, artefacts and Shakespearian works to life in digital form.

Please login with linkedin to comment

Modern Family NEXUS Smart Hub

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]