ABC Friends have kicked off a campaign to oppose funding cuts to the ABC, with plans to roll out more than 10 videos on social media that appeal to young voters in the lead up to the Federal election.
In an exclusive report from Fairfax Media, ABC Friends has launched the campaign to defend the independent status of the public broadcaster, rolling out more than 10 videos on social media in a bid to get youngsters to support candidates who want to restore ABC’s funding.
The first of the series of videos gives the future of television quite shitty prospects, predicting host of 7.30 Leigh Sales as a contestant on ‘I’m a Celebrity…Get Me Out Of Here’ among other horrors. You can catch it here:
The country-wide campaign has also rustled up thousands of volunteers to ask voters in regions of marginal Coalition seats to sign “pledge cards” backing the ABC, according to Fairfax.
And the campaign isn’t without fire, actually posing threats to government marginal seat-holders, who are already under attack from GPs against the extended freeze on Medicare rebates, not to mention changes to superannuation in the pre-election budget.
ABC Friends campaign coordinator Jeff Waters told Fairfax that its membership had soared, along with donations, following outrage over the ABC cuts.
“We are getting pro bono support from producers, artists and production companies to do something we could never have contemplated before,” he said.
“We’re throwing everything we have at changing public opinion because we see this as a crucial election for the national broadcaster,” ABC Friends spokesman Ranald Macdonald told Fairfax Media.
“The more than $300 million in cuts to the ABC since the Abbott-Turnbull governments came to power has routed the organisation, costing jobs, quality, and hundreds of hours of Australian-produced content.”
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]