ABC Commercial Unveils Content For MIP China Event

ABC Commercial Unveils Content For MIP China Event

ABC Commercial has announced a full offering of blue-chip Australian scripted and unscripted content and great formats to celebrate their first attendance of MIP China’s new innovative online market event.

The finished program slate includes quality natural history series Wild Australians (HD 6×60’), which travels from coast to desert and back again to tell the stories of some of Australia’s spectacular wildlife, and the harsh but beautiful habitat to which these animals have adapted. The science-history series Searching for Superhuman (HD 6×60’) examines the mind blowing, ever-changing narrative of the human body, from the inception of the Human Genome Project in 1990 to the present.

Developed for television based on BBC Radio personality Simon Mayo’s best-selling teen novel of the same name, scripted drama Itch (HD 10×30’) is a thrilling high-octane, action-adventure series for primary-to-early secondary school kids that has already sold into the UK and US.

On the comedy front, Ronny Chieng (Crazy Rich Asians) stars in Ronny Chieng: International Student (HD 7×30’). Broaching the cultural divide with extreme comedic panache, the series reflects the real-life story of Ronny’s experience as a Malaysian exchange student who moves to Australia to study law and is caught between two worlds with hilarious results.

Format options are available for the scripted drama Pulse (HD 8×60’), a gripping story set in and around the transplant unit of a busy teaching hospital, and one that was inspired by a true story of a transplant-patient-turned-doctor.

A factual highlight is a recent finalist in the International Format Awards –Best Competition Reality FormatThe Great Bee Challenge, follows four families as they are guided to build thriving hives that produce delicious honey.

Popular children’s format Prank You Very Much (HD 10×30’) is an infectiously upbeat series that sees kids nominate someone in their life they want to thank. The comical crew and a special weekly ‘guest star’ put together a prank with epic surprises – thanking them by pranking them!  Pre-school format Play School teaches children to learn through play; the longest running children’s show in Australia, and the second longest running worldwide, Play School is nothing short of an institution. For over fifty years, generations of children have been introduced to the Play School world of imagination and creativity.

Attending MIP China on behalf of ABC Commercial is Katherine McMillan, Sales Manager Asia & Worldwide Format Sales who noted, “We are excited to be joining MIP China’s digital event. China has always been an important market for us and over the past few years we have seen a substantial growth of both content and interest of our formats in this territory.” McMillan added, “I’m looking forward to presenting to clients some of the fabulous lineup ABC Commercial has to offer in 2020.”

 




Please login with linkedin to comment

abc commercial

Latest News

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]