Customer experience optimisation company AB Tasty has raised a new $40 million fundin of funding, bringing the tech startup to $64 million raised.
With a focus on improving UX on e-commerce platforms, travel portals, fashion websites and more, AB Tasty lets users customise the message and the feature set of applications based on the person you’re interacting with.
With over 900 international clients and 10 offices throughout North America, EMEA and APAC, 60 per cent of AB Tasty’s revenue is now generated outside of France, where it is headquartered.
After moving to New York to oversee AB Tasty’s expansion, Co-Founder of AB Tasty Alix de Sagazan and her team grew revenue in the United States by 480 per cent in 2 years.
“With this funding, we will continue significantly investing in our experience optimization and feature management capabilities. We are reinforcing our sales and marketing activities in the US to increase our total addressable market,” explains de Sagazan
“Today, we’re proud to say we offer a powerful, AI-driven experimentation, personalization and feature management platform,” comments Rémi Aubert Co-Founder of AB Tasty.
“Tomorrow, we’ll be able to offer even more advanced capabilities based on incorporating more artificial intelligence and automation into our solutions, thanks to our increased investment in R&D.”
Delivering exceptional customer experiences across digital devices remains a top priority for all companies. Rémi elaborates: “As all companies are becoming digital they need the tools to continuously deploy, personalize and experiment with new features. AB Tasty’s solutions respond to the market’s omnichannel demands intuitively and efficiently.”
“We’re confident about taking the next step with AB Tasty, based on our years of working together, the quality of their products and our relationship,” comments Benoit Bouffart, Chief Tech & Product Officer at e.Voyageurs SNCF.
“We were excited about Flagship (AB Tasty’s feature management solution) straight away, since the solution allows for significantly more flexibility (progressive rollout, cross-device testing) to support our mobile-first strategy.”
“Flagship lets us deploy A/B tests in a much more agile way and lets us imagine user journey tests that more accurately mimic the reality of our clients’ experiences,” elaborate Ingrid Peiniau, Head of Customer Experience at Oui.SNCF and David Ruiz, Customer Experience Director at e.Voyageurs SNCF.
“Flagship is a game changer for product and technical teams looking to innovate and safely release code at the fast pace the market demands,” concludes Rémi.
The fundraising of $40 million is led by Crédit Mutuel Innovation with participation by existing investors Korelya Capital, Omnes, Partech and XAnge. The total investment raised by the company has reached $64 million to date.
“Even as the COVID-19 pandemic took root, AB Tasty continued to deliver value and remained true to its company values,” explains Julien Coulon, CEO of Crédit Mutuel Innovation. “This positive experience reaffirms our commitment to support AB Tasty’s growth and consolidate its position as a global leader,” adds Cyrus Contant, Senior Associate at Crédit Mutuel Innovation.
Managing Director APAC, Julia Simon added: “This fundraising is a fantastic opportunity for us to keep on growing in APAC, bringing our customer experience optimisation solutions to a wider audience”.
Please login with linkedin to commentab tasty
In a massive shift in the broadcasting landscape, Amazon Prime has secured the Australian rights to the next cricket World Cup alongside a range of other tournaments run by the International Cricket Council (ICC) until 2027. The deal means that Australian Cricket fans can only access the tournaments if they have a paid subscription to […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]
B&T unaware of the vitriol & acrimony between the online mattress companies. We were aware of it between News & the ABC.
oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]
The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]
Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan. Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]