AB Tasty Raises $40M To Improve User Experience On E-Commerce Platforms
Customer experience optimisation company AB Tasty has raised a new $40 million fundin of funding, bringing the tech startup to $64 million raised.
With a focus on improving UX on e-commerce platforms, travel portals, fashion websites and more, AB Tasty lets users customise the message and the feature set of applications based on the person you’re interacting with.
With over 900 international clients and 10 offices throughout North America, EMEA and APAC, 60 per cent of AB Tasty’s revenue is now generated outside of France, where it is headquartered.
After moving to New York to oversee AB Tasty’s expansion, Co-Founder of AB Tasty Alix de Sagazan and her team grew revenue in the United States by 480 per cent in 2 years.
“With this funding, we will continue significantly investing in our experience optimization and feature management capabilities. We are reinforcing our sales and marketing activities in the US to increase our total addressable market,” explains de Sagazan
“Today, we’re proud to say we offer a powerful, AI-driven experimentation, personalization and feature management platform,” comments Rémi Aubert Co-Founder of AB Tasty.
“Tomorrow, we’ll be able to offer even more advanced capabilities based on incorporating more artificial intelligence and automation into our solutions, thanks to our increased investment in R&D.”
Delivering exceptional customer experiences across digital devices remains a top priority for all companies. Rémi elaborates: “As all companies are becoming digital they need the tools to continuously deploy, personalize and experiment with new features. AB Tasty’s solutions respond to the market’s omnichannel demands intuitively and efficiently.”
“We’re confident about taking the next step with AB Tasty, based on our years of working together, the quality of their products and our relationship,” comments Benoit Bouffart, Chief Tech & Product Officer at e.Voyageurs SNCF.
“We were excited about Flagship (AB Tasty’s feature management solution) straight away, since the solution allows for significantly more flexibility (progressive rollout, cross-device testing) to support our mobile-first strategy.”
“Flagship lets us deploy A/B tests in a much more agile way and lets us imagine user journey tests that more accurately mimic the reality of our clients’ experiences,” elaborate Ingrid Peiniau, Head of Customer Experience at Oui.SNCF and David Ruiz, Customer Experience Director at e.Voyageurs SNCF.
“Flagship is a game changer for product and technical teams looking to innovate and safely release code at the fast pace the market demands,” concludes Rémi.
The fundraising of $40 million is led by Crédit Mutuel Innovation with participation by existing investors Korelya Capital, Omnes, Partech and XAnge. The total investment raised by the company has reached $64 million to date.
“Even as the COVID-19 pandemic took root, AB Tasty continued to deliver value and remained true to its company values,” explains Julien Coulon, CEO of Crédit Mutuel Innovation. “This positive experience reaffirms our commitment to support AB Tasty’s growth and consolidate its position as a global leader,” adds Cyrus Contant, Senior Associate at Crédit Mutuel Innovation.
Managing Director APAC, Julia Simon added: “This fundraising is a fantastic opportunity for us to keep on growing in APAC, bringing our customer experience optimisation solutions to a wider audience”.
Please login with linkedin to comment
ab tastyLatest News
Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
Debunking The Myths: The Environmental Cred Of Print Media
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
“Tiny Tech, Mighty Spec” Says Panasonic’s Newest Campaign Via Awaken
We're being fans of photography here at B&T, showing a particular fondness for the "artful nude" category.
Mindshare Snares Kayo’s & Binge’s Media
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
Study: Aussies Eye Bricks & Mortar Return This Christmas
Quote Shakespeare when looking for a car spot at Christmas? Ready your "convert to anger; blunt not the hearts" here.
Black Lives Matter Escalates Importance Of Diversity In Just 14% Of Workplaces
We're very diverse & inclusive in the B&T office. Although we do have a good laugh picking on the bloke from Adelaide.
Women In Media’s Elle Bullen: “We Must Get Better At Supporting Our People & Ourselves”
Here's top advice from SDWM’s Elle Bullen. But then when does B&T give bad advice? Those few defamation cases aside.
Monday TV Wrap: SAS Holds Strong In Second Week
SAS has proven good news for Seven and even better news for Tele, Daily Mail and B&T journalists to hang shit on.
Barbie Confronts White Privilege, As Brand Hailed For Its Bravery In Confronting Racism
In a delicious irony, a blonde woman who owns a Malibu mansion, camper and "toy boy" Ken is tackling white privilege.
Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Destination Gold Coast Appoints In Marketing We Trust As Digital Marketing Agency
The Gold Coast offers world-class attractions all from the comfort of your own double-pluggers & footy training shorts.
Burger King’s Back Trolling Its Competitors In Spooky Halloween Spot
You either love Halloween or you don't. And if you're the latter, don't put carved pumpkins outside or open the door.
Hardie Grant Media Announces Publishing And Sales Partnership With RACT
B&T does actually believe there's a person in this press photo. Admittedly, you do have to strain the old peepers.
WorkSafe & FBC NZ Launch Wild New Campaign Challenging New Zealanders To Take A Fresh Look At Workplace Safety
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Campaign To Tackle Macular Disease Brings Impressive Celeb Cachet
B&T's never suffered macular disease but we once had mackerel disease after a choking incident with the pub's fish pie.
Curtin University Launches Major Brand Campaign Via AnalogFolk
In one of the greater shocks, Curtin University actually doesn't run courses in drapery, rideau or window furnishings.
UnLtd Reports Record $31.2M Industry Social Impact
Here's an industry feel good story. Which B&T likes to think is better than a redundancy story or a police raid story.
Aussies Called To ‘Flex Their True Colours’ In New Lifeblood Campaign Via B.B.E And Cummins&Partners
Campaign aims to boost blood and plasma donations. As in your human liquid cells, not your television set.
“Where’s The Craic?” Guinness Goes Booze-Free With Launch Of Guinness 0.0
With Guinness going alcohol-free, how will Bondi police spend their time now there are no drunk backpackers to arrest?
Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]
Ex-Isobar CEO Konrad Spilva Launches Creative Consultancy Shadowboxer
Ex-Isobar CEO launches creative consultancy Shadowboxer. Although refutes name was taken from the seminal Angels track.
oOh! Dives Into Data To Support Movember’s 2020 Campaign
Time to look like an Australian 70s fast bowler, adult movie star or SBS' George Donikian as Movember's just about here.
WPP Appoints “Technologist, Scientist & Entrepreneur” Dr Ya-Qin Zhang To Board
WPP appoints Dr Ya-Qin Zhang to the board. And, no, he won't be handing out scripts for Ritalin or methylphenidates.
Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
B&T always looks for the Australian made symbol when shopping. Particularly when buying kangaroo skins or didgeridoos.
DDB Melbourne Wins Dulux’s Creative
DDB Melbourne can't decide if reception should be Avocado Dreaming or Ruby Haemorrhoid after snaring Dulux Paints.
Heckler Collaborates For OnePlus Nord’s Gray Ash Global Launch
Design and visual effects house Heckler has created the international launch video for global technology brand OnePlus’ newest offering: the OnePlus Nord special edition Gray Ash smartphone.
The Bottle-O Goes Musical In New Brand Campaign Via Channel T
Is it just us or is there a surprising number of booze ads on B&T today? You can almost get cirrhosis just reading.
Sapporo Brings Origins To Life In New Manga-Inspired Campaign Via Cummins&Partners
Alongside ironic T-shirts and thick rimmed spectacles, a love of Manga is essential for any budding agency creative.
Women in Media’s Cara Meade: “Find Clarity When There Is Chaos, Inspire Action Where There Is Lethargy”
Looking for a bit of Monday inspiration? Well, this is an essential read. Or, there's always the pub schnitzel.
