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Reading: AANA’s ‘Marketing Dividends’ Show Returns To Sky News Business
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B&T > Media > AANA’s ‘Marketing Dividends’ Show Returns To Sky News Business
Media

AANA’s ‘Marketing Dividends’ Show Returns To Sky News Business

Heather Doherty 1
Published on: 7th June 2016 at 4:50 PM
Heather Doherty 1
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The Australian Association of National Advertisers (AANA) today announced that Marketing Dividends presented by AANA will return in June for a second series on SKY NEWS BUSINESS. The series was created to help elevate the profession of marketing and profile the value and contribution marketing brings to brand growth, shareholder value and the wider economy.

“Marketing Dividends was originally conceived to create a better understanding of the role and value of marketing in driving business growth, which is one of our core tasks,” AANA CEO Sunita Gloster said.

“The first series of 12 episodes was very well received, indeed it won ‘The President’s Award’ for “Outstanding Leadership in the Marketing Industry” from the World Federation of Advertisers’ (WFA).  Series Two, will deliver a further 10 episodes profiling the thoughts and experience of AANA members.”

The new series will have a more interactive format, with two leading advertisers contributing to a panel discussion in a dedicated 13 minute program. The show will air live 3:30pm AEST on Thursday afternoons and then replay on SKY NEWS BUSINESS throughout the next week.  All episodes will also be featured on AANA content platforms, including the AANA YouTube Channel.

This initiative is a continued collaboration between the AANA, MEC, SKY NEWS and MCN.

“The fact that SKY NEWS has encouraged us to produce the second series is testament to the strength of the content and the interest business leaders have in the stories Australia’s leading marketers have to tell,” Gloster added.

The series kicks off with Vittoria Shortt, Group Executive, Marketing and Strategy, Commonwealth Bank and David Scribner, Head of Virgin Mobile Australia.  The returning host is James Hier, CEO MEC who will be joined by Nadine Blayney, Deputy Business Editor at SKY NEWS BUSINESS.

Marketing Dividends will be shot and produced by the SKY NEWS BUSINESS team. The executive producers are Sunita Gloster, CEO of the AANA and Paul MacGregor, National Director – Client Solutions, Marketing & Production, MCN.

 

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By Heather Doherty 1
Until very recently I was the Communications Manager at OneShift - Australia's online talent marketplace that matches local candidates to local businesses. I have strong experience working in Communications, Media and PR since graduating in 2012 with a Bachelor of English degree. I have worked at OneShift for the past 8 months, and prior to this I was a Press Officer for 3 years at the UK‘s National Health Service (NHS). I am a people-person by nature, incredibly personable, and have strong communication, verbal and written skills. I am used to working under pressure, multitasking, and easily adapt to new IT systems and databases. At University I juggled part-time employment, volunteering, peer mentoring and organising charity fundraising events; this taught me to be incredibly organised, to be innovative and use my initiative and work quickly in high-energy, fast-paced environments. I have a wide scope of media experience from liaising with national and regional health journalists in my latest job, to being a weekly reviewer for The Mancunion newspaper (a readership of 50,000). I have completed various PR and journalism internships; at 'The LeedsGuide' magazine I was an Editorial Assistant, at Havas PR I was able to develop my communication, editorial and networking abilities - this led to freelance work as a PR Officer. I have supported Marie Curie Cancer Care in building fundraising events which involved a lot of networking and negotiating. I am a naturally innovative, confident and commercially aware individual. I received the Gold award for The Manchester Leadership Programme and have completed numerous CIPR courses. Specialties: Communication, negotiation, writing press releases, commercial awareness, social media, organisation, networking, time-management, planning and managing PR campaigns, using initiative and intuition.

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