The Australian Association of National Advertisers (AANA) has appointed Matt Tapper, managing director for global markets for Lion’s Beer, Cider & Wine, as the chair of the new Board. He will succeed Inese Kingsmill, director of consumer marketing at Telstra, who has been chair since 2012.

Kingsmill, who will continue as an AANA Board member, said she felt after serving as chari for four years, the time was right to step aside.

“I’ve had the pleasure of working closely with Matt in his capacity of Deputy Chair for the last three years,” she said.

“During that time the AANA has embarked on a new strategic plan which has seen it refreshed and re-energised, becoming the peak national body it is today. The continuity that Matt provides will be a great resource to support our CEO, Sunita Gloster, who has led the transformation of the AANA into the dynamic organisation it is today.

“I would like to thank all my fellow Board members for their support over the last four years. I’m proud of the significant contribution we’ve all made toward elevating the marketing profession and strengthening the self-regulatory system for which we are responsible.”

Tapper said of his new role: “I am inheriting a strong, united Board thanks to Inese’s leadership. The AANA is the peak national body for advertisers and together with Sunita and our members we will continue to be highly active in promoting our core purpose of advertising self-regulation. It’s an exciting time for marketing and as leaders we need to keep working on building and elevating the reputation and communicating the contribution of our profession.”