The Australian Academy of Cinema and Television Arts (AACTA) has secured a new partnership with Channel Seven, telecasting Australia’s most prestigious screen Awards on the network.
In line with the new telecast strategy, AACTA has announced a new date for the AACTA Awards Ceremony, which will be held at The Star in Sydney on 9 December 2015, and telecast at 8:30pm. The new date capitalises on a primetime telecast in a key viewing and ad spend period, and allows increased opportunities for commercial partners ahead of the Christmas and holiday period.
Celebrated as one of Australia’s most glamorous red carpet events, the AACTA Awards see the “who’s who” of Australian screen head to Sydney each year to honour excellence across film, television, documentary and short film, with hosts, key presenters and Award recipients to date including Russell Crowe, Cate Blanchett, Nicole Kidman, Rose Byrne, Sam Worthington, Kat Stewart, Deb Mailman, Jacki Weaver and AACTA President Geoffrey Rush. Work is already underway to create an innovative new show format, and both AACTA and Channel Seven look forward to capitalising on Seven’s strong audiences to attract new viewers.
AFI | AACTA CEO, Damian Trewhella, said that AACTA’s new home on Channel Seven presents new sponsorship opportunities at all levels, including significant integration into the telecast of the Awards and amplification opportunities via Seven’s media portfolio, including Pacific Magazines.
“Partnering with Australia’s leading free to air television network to showcase Australia’s best film and television productions and the talented people who make them is a coup not just for our screen industry and fans, but for our sponsors too.
“Earlier this year we worked with our new sponsor Hyundai to creatively integrate the new luxury Genesis into the opener of the telecast, featuring Geoffrey Rush, co-hosts Deborah Mailman and Cate Blanchet, Rodger Corser, Brett Lee, Marta Dusseldorp and John Jarratt, to name a few. Given its clever scripting and great direction, the opener was considered a genuine highlight of the show by the industry, audiences and the media. We’re now looking to build on this integration with new and existing sponsors, maximising content opportunities and exposure for our partners,” Mr Trewhella said.
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