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Reading: A Professional Cheese Sculptor Stars For Wacky Ads For US University
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B&T > Campaigns > A Professional Cheese Sculptor Stars For Wacky Ads For US University
Campaigns

A Professional Cheese Sculptor Stars For Wacky Ads For US University

Staff Writers
Published on: 5th December 2023 at 10:18 AM
Staff Writers
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An American university has launched a trio of ads that take a witty look at eccentric jobs as a backdrop to promoting its courses.

Post University in Connecticut launched the national campaign to promote its online courses with the premise being that these are the types of careers not on offer at the University.

The 30-second ads feature a cheese sculptor who, it has to be said, delivers a magnificent dairy dinosaur. There’s also a professional ear model and a dialect coach.

Post University president and CEO John L. Hopkins said of the work: “We hope to inspire students in a tongue-in-cheek way to garner awareness of diverse career paths within strong and continuously growing fields of business, healthcare, education and nursing.

“In today’s highly targeted and entertaining digital media channels, we believe this campaign defies the typical, standard images of students posing with textbooks in lecture halls,” Hopkins said.

Post has said it will target younger-skewed shows such as The Voice, Survivor and Amazing Race with the ads.

Watch the fun below:

 

 

 

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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