An American university has launched a trio of ads that take a witty look at eccentric jobs as a backdrop to promoting its courses.
Post University in Connecticut launched the national campaign to promote its online courses with the premise being that these are the types of careers not on offer at the University.
The 30-second ads feature a cheese sculptor who, it has to be said, delivers a magnificent dairy dinosaur. There’s also a professional ear model and a dialect coach.
Post University president and CEO John L. Hopkins said of the work: “We hope to inspire students in a tongue-in-cheek way to garner awareness of diverse career paths within strong and continuously growing fields of business, healthcare, education and nursing.
“In today’s highly targeted and entertaining digital media channels, we believe this campaign defies the typical, standard images of students posing with textbooks in lecture halls,” Hopkins said.
Post has said it will target younger-skewed shows such as The Voice, Survivor and Amazing Race with the ads.
Watch the fun below:
Please login with linkedin to commentPost University
Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]