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Reading: A Mouldy Whopper! Burger King Goes Gross In Oddball Campaign
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B&T > Campaigns > A Mouldy Whopper! Burger King Goes Gross In Oddball Campaign
Campaigns

A Mouldy Whopper! Burger King Goes Gross In Oddball Campaign

Staff Writers
Published on: 20th February 2020 at 10:13 AM
Staff Writers
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Burger King is undoubtedly the master of self-deprecating marketing, however, its latest campaign probably tops the lot.

The burger chain is portraying its famed Whopper covered in a film of blue mould in ads running in the US and Europe. The message: that Burger King is removing artificial preservatives from its burgers by the end of 2020.

The new campaign’s the work of three agencies – David Miami, Publicis and Ingho Stockholm – and includes print, OOH and online iterations.

It’s also arguably yet another dig at its arch-rival McDonald’s who’ve had a long history of having non-decomposing menu items. That said, Macca’s did promise to remove artificial colours, flavours and preservatives from some of its burgers back in 2018.

Will a mouldy Whopper entice customers into a Burger King? Probably not and already some people in agency land are calling the campaign “awards bait” – it won’t increase ROI but it will land plenty of Lions.

Still, some of the close-up imagery is undoubtedly spectacular, despite having a “this could possibly kill you” feel about it. Check it out below:

 

 

 

 

 

 

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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