A Cookin’ Colonel Becomes Instantly Cool In This Rappin’ Spot For KFC

A Cookin’ Colonel Becomes Instantly Cool In This Rappin’ Spot For KFC

KFC can be one of those tricky legacy brands that essentially retains a young audience.

In there lies the problem – how do you make your ageing, stuffy old figurehead Colonel Sanders appear cool to the Zs and the Ys?

Well, the brand in France has had a stab and you’d have to say pulled it off remarkably well.

KFC France and its brand new creative agency Havas Paris have signed a cool and funky first opus directed by Vincent Lobelle and a real ode to crispy food!

The 45-second film is carried by an original soundtrack named “Crispy” and produced by HRCLS, Havas Paris’ integrated production house. The track links the past and the present, and will become the emblem and common thread of the brand’s statements throughout the year.

The release of the new work follows KFC’s plans to double the number of its restaurants in France to 600 within five years.

Credits

Advertiser: KFC

Chief Marketing Officer : Isabelle HERMAN

Head of Advertising & Media : Pierre CAILLEAU

Head of Brand Communication : Guillaume SAEZ

Senior Brand Manager : Géraldine NEVEÜ

Digital & Brand Manager : Camille BEGHIN

Agency: Havas Paris

Creative Director: Christophe COFFRE

Art Director: Jordan MOLINA

Copy-writter: Ludovic MIÈGE

Print and digital Art Directors: Didier RICHARTH, Jean-Yves DEL VOLGO, Robin DE HARO

Strategic planners: Romain ROUX, Samia GAUVARD

Account managers: Patrick LECERF, Caroline SU, Aymeric VALADAS, Claire BOUVET

Production: Carine PETIT, Géraldine TISSERANT

Head of Social Media: Ludovic CHEVALLIER

Social media Creative Director: Leah MORSE

Social media art director: Juanita ARENAS PEDRAZA

Social media copy-writter: Nathan GRÉGOIR

Community manager: Pierre LE DAMANY

‘CRISPY’ FILM PRODUCTION: ICONOCLAST

TV Producer: Benjamin BESNAINOU

Realization: Vincent LOBELLE

Producer: Jean DUHAMEL

VFX: Poster

Post-production manager: Cyril BOURDESOULLE

Post-production: Poster

Sound Post-production: HRCLS

Sound Post-production: Ivan Jovanovic

Sound producer: Alexis VENOT

Music composition: HRCLS

Culinary stylist: Valery DROUET

 

PRODUCTS’ FILMS and PRINTS PRODUCTION

TV Producer : Ingrid VASSEUR

Art buying: Sylvie GAZAIX

Production: Mad Agency

Realization: Pepe LANSKY

Photographer: Charly DESLANDES

Producer: Jimmy HALFON

VFX: Reepost

Post-prod manager: Antoine DAUBERT

Post-production: Reepost

Sound Post-production: HRCLS

Chief Operator: François STARR

Culinary stylist: Valery DROUET




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