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B&T > Marketing > Bakers Delight Ban: People Who Complained Are “Small-Minded Idiots”
Marketing

Bakers Delight Ban: People Who Complained Are “Small-Minded Idiots”

Staff Writers
Published on: 8th March 2017 at 8:38 AM
Staff Writers
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As reported on B&T on Monday, bakery chain Bakers Delight has caught the ire of the Advertising Standards Board (ASB) for passing off finger buns covered in chocolate as a proper school lunch.

The ad campaign was both in-store and part of an OOH campaign in shopping centres and has since been removed after two members of the public complained that the “advertising of lollies on bread for school lunches is appalling”.

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However, social commentator Prue MacSween has used her regular spot on The Today Show to take a swipe at the decision, calling complainants “small minded idiots”. Check out the rant below:

https://www.youtube.com/watch?v=ZSbJk9QB1DU

“It is up to the bloody parents what they put in(a kid’s lunchbox).” MacSween raged.

“Why should some two small-minded idiots, again guardians of stupidity influence us and tell us that what we have to put into our children’s bloody lunchboxes?” she said.

MacSween agreed the finger buns “looked disgusting” and when host David Campbell reminded her of Australia’s spiralling obesity epidemic the feisty MacSween swiftly countered: “Bakers Delight should be banned, then, because everything sold in Bakers Delight is probably not good for you. Where are we going to draw the line on this crap?”

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TAGGED: Advertising Standards Bureau, Baker's Delight, Prue MacSween, works on paper
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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