’24/7 Health Advice Is Just A Phone Call Away’ In Anytime Health Advice Campaign

’24/7 Health Advice Is Just A Phone Call Away’ In Anytime Health Advice Campaign
SHARE
THIS



Anytime Health Advice’s campaign mascot brings to life the seriousness of symptoms commonly seen among Emergency Department patients – who are often better off first calling 13 HEALTH – but does so in a light-hearted and friendly way.

Through its body shape and facial expressions, the ‘Anytime Health Advice’ mascot vividly expresses the painful emotions felt during a health crisis and depicts these across a range of familiar settings.

Among its aims, the Australian Government-funded campaign seeks to raise awareness of health advice for Queenslanders, available anytime from registered nurses, by calling 13 HEALTH (13 43 25 84) for the cost of a local call.

Brisbane North PHN Board Chair Dr Anita Green said people frequently head straight to the hospital if they need medical treatment and their usual GP is closed for the day.

“Going to the Emergency Department isn’t always your best option,” Dr Green said.

“Many common health problems – like gastro, minor cuts and sprains – aren’t medical emergencies, so it just makes sense to call 13 HEALTH for free advice from a nurse before rushing out the door in the middle of the night.”

“Another option we recommend is the healthdirect online symptom checker. This website offers health advice you can count on and it’s available anytime.”

“In many cases, you can get the help you need over the phone or online. Emergency Departments are for medical emergencies only,” said Dr Green.

“If you suspect an injury or illness is a medical emergency – like a stroke or heart attack – call 000 for an ambulance.”

Brisbane North PHN will promote the ‘Anytime Health Advice’ campaign across bus stops and billboards, Facebook, online advertising and paid search, and digital panels in general practice – over 6-8 weeks from mid-February.

Ogilvy Australia, the PHN’s creative agency for the Anytime Health Advice campaign, has been producing iconic, culture-changing marketing campaigns in Australia for over 50 years.

Please login with linkedin to comment

Anytime Health Advice oglivy

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]