ZenithOptimedia bags The Economist
ZenithOptimedia (ZO) has continued its winning streak by securing the full media account for The Economist.
The win comes following a string of wins for the agency, including business for Lactalis Parmalat, Compare The Market and NT Tourism, while only last week the ZO retained work for pharma giant Merck after a comprehensive pitch process.
Ian Perrin, CEO of ZO, said: "The Economist is not only one of the world’s most recognisable brands, but also one of the most influential. We are excited about partnering with them to deliver their communications in a unique and open way that befits this prestigious brand."
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