ZenithOptimedia bags The Economist

ZenithOptimedia bags The Economist

ZenithOptimedia (ZO) has continued its winning streak by securing the full media account for The Economist.

The win comes following a string of wins for the agency, including business for Lactalis Parmalat, Compare The Market and NT Tourism, while only last week the ZO retained work for pharma giant Merck after a comprehensive pitch process.

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