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Reading: Zeek and Zia get 'smarter' for Budget
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B&T > Advertising > Zeek and Zia get 'smarter' for Budget
Advertising

Zeek and Zia get 'smarter' for Budget

Staff Writers
Published on: 11th September 2013 at 12:51 PM
Staff Writers
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The latest installment of Budget Direct’s alien saga has launched, positioning the new pair Zeek and Zia as “smart”.

The pair replaced the popular Mike and Michelle, and are part of a big new push by the economy insurance brand to reposition themselves as the smarter option for customers.

In the spot they take a stroll through their backyard, showing how they collect water, “smart water”, use solar panels, “smart power” and “harvest edible plant life”, “smart food” before telling how they saved “hundreds of your earth dollars” with Budget.

Credits: Liquid Animation – Mike Viner, Director; Geoff Viner, Producer; Damon Escott, Live Action Director; Georgie Uppington, Producer; Hulsbosch – Hans Hulsbosch,ECD

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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