The latest installment of Budget Direct’s alien saga has launched, positioning the new pair Zeek and Zia as “smart”.
The pair replaced the popular Mike and Michelle, and are part of a big new push by the economy insurance brand to reposition themselves as the smarter option for customers.
In the spot they take a stroll through their backyard, showing how they collect water, “smart water”, use solar panels, “smart power” and “harvest edible plant life”, “smart food” before telling how they saved “hundreds of your earth dollars” with Budget.
Credits: Liquid Animation – Mike Viner, Director; Geoff Viner, Producer; Damon Escott, Live Action Director; Georgie Uppington, Producer; Hulsbosch – Hans Hulsbosch,ECD
