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Reading: Wrigley says ‘hello’ to new campaign by DDB
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B&T > Advertising > Wrigley says ‘hello’ to new campaign by DDB
Advertising

Wrigley says ‘hello’ to new campaign by DDB

Staff Writers
Published on: 27th August 2013 at 12:29 PM
Staff Writers
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DDB Sydney is behind a new campaign for Wrigley’s Eclipse hard-pressed mints.

The ‘Say hello to fresh’ campaign features a man coming up against tense and intimidating situations – but his minty fresh Eclipse ‘hellos’ get him out of trouble every time.

The campaign is led by a TVC, supported by point of sale and online activity.

Darwin Tomlinson, deputy ECD at DDB Sydney, said: “We’ve had a great time working on this campaign with the Wrigley team and are excited to have something different on air for them.”

Andrew Leakey, marketing director at Wrigley, added: “We are delighted to be launching a new campaign and direction for Eclipse. The new ‘Say hello to fresh’ positioning helps tell our consumers an exciting and engaging brand story.”

http://www.youtube.com/watch?v=qdJDss3GQSY

CREDITS:

Client: Wrigley; marketing manager: Alexandra Skolarikis; brand manager: Annabel Badilla; agency: DDB Sydney; ECD: Dylan Harrison; deputy ECD: Darwin Tomlinson; planning director: Ryan Richards; group business director: Rebecca Crawford; production: Robber’s Dog / Company Man; post production: The Editors; music: Song Zu 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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