DDB Sydney is behind a new campaign for Wrigley’s Eclipse hard-pressed mints.
The ‘Say hello to fresh’ campaign features a man coming up against tense and intimidating situations – but his minty fresh Eclipse ‘hellos’ get him out of trouble every time.
The campaign is led by a TVC, supported by point of sale and online activity.
Darwin Tomlinson, deputy ECD at DDB Sydney, said: “We’ve had a great time working on this campaign with the Wrigley team and are excited to have something different on air for them.”
Andrew Leakey, marketing director at Wrigley, added: “We are delighted to be launching a new campaign and direction for Eclipse. The new ‘Say hello to fresh’ positioning helps tell our consumers an exciting and engaging brand story.”